About this course
"Launch on Product Hunt" is not a marketing plan.
Getting customers for your SaaS business is hard — what does it take to grow?
You have something that solves a real problem and you know there's a market for it... if only you could just get it in front of the right people, right?!
Well, the days of "build it and they will come" are long gone.
Every day, hundreds of new products launch across the internet on Product Hunt, Betalist, and TechCrunch with their sights set on growing to recurring revenue riches.
But the vast majority go unseen, unused, abandoned, or shut down.
A single announcement on Twitter just doesn't cut it. One cannot simply buy ads when ready and expect a flood of new customers, either.
You see, it's never been easier to build a SaaS product with the tools and information available today, but it's also never been harder to find, acquire, and retain customers.
“I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”
The good news is that growth can be reverse-engineered.
Just like refactoring code requires deconstructing and reengineering to be more efficient, your growth strategy likely needs to be heavily refactored to create a sustainable acquisition and growth engine that actually works.
After working with hundreds of SaaS companies and using first principles thinking to get to the bottom of what really makes them grow, I came to the conclusion that growth is an interdependent system of five factors:
📜 Messaging & Positioning
Without any one of them, growth stagnates, or worse... never happens in the first place.
Sorry to burst your bubble, but it's not just product/market fit that matters. It's not all about growth hacks and channels. It's not about funding. It's not even about having the best product.
It's about having all five of these factors working in tandem.
Most SaaS marketing courses are missing the mark.
They aren't specific to SaaS (which is a very nuanced business model). They're brief. Too basic. Outdated. Or even plain wrong.
Plus, there's more to marketing than just ads, blog posts, and your website, which is all that most courses cover. They're too one-dimensional.
Introducing: Refactoring Growth
The growth marketing course for SaaS indie hackers, founders, and developers who want to learn how to acquire and retain customers the hack-free, spam-free way.
Never have to throw marketing spaghetti at a wall and pray something sticks again. You'll be equipped to think and act like a top-tier growth marketer with the perfect amount of information to be dangerous.
Learn how to engineer growth, even before a line of code is written
There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers. The keys to growth for every SaaS business are always the same, you just have to answer five core questions.
Market: Who exactly are your customers?
Product: How do you build something people want?
Model: How do you onboard, monetize, & retain customers?
Messaging & Positioning: Why are you the best solution for customers?
Channels: Where can you find and communicate with customers?
A comprehensive blueprint to create sustainable growth
Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. Get the specific knowledge you need to reach your next revenue milestone.