Power-Up Podcasting

A Step-By-Step Course to Launch a Successful Podcast that Gets Found and Grows Your Online Brand.

Recommended by Teachable

You can pay for this course in 4 installments.
Click here to pay $247 for 4 months.







  • 59 video lessons (over six total hours!), taking you from idea to post-launch.
  • Clear action items set you up for success, teaching you how to acquire the right gear, leverage your audience, and build a podcasting workflow.
  • Exclusive access to a Facebook community to discuss coursework and trade ideas with your classmates.
  • Office hours with Pat during the first month give you the opportunity to ask questions and get advice.
Teachable Best Price Guarantee™

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Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

You will launch your podcast and make sure it gets found, too!

Learn to podcast the smart way – with Pat Flynn

So you'd like to start a podcast? Awesome. Starting a podcast is one of the best ways to build an audience and grow your business (even from scratch), but the process for getting started can feel daunting. What equipment and software should you use? How do you land interviews with big-name guests? How do you get your show loaded into Apple Podcasts? And even after your show goes live, how are you going to make sure people find it?

I'm going to help you cut through the confusion—to not only learn how to properly plan and launch your podcast, but make sure it gets found, too.

In Power-Up Podcasting®, I'll walk you step-by-step through the entire process of launching a great podcast. With high-quality videos (that aren't too long) and examples along the way, you'll have your new podcast up and running in no time, so you can start growing and delighting your audience.

Your audience is waiting to hear from you.

Hi, I'm Pat Flynn. I've started a lot of podcasts. Here's how I can help you.

I've been podcasting since 2010, beginning with the Smart Passive Income Podcast, my flagship show that's consistently ranked in iTunes as a top business podcast.

But I didn't stop there! I've also created four other podcasts, including the AskPat Podcast, All of Your Beeswax (which I create with my son), and the legacy shows the FoodTruckr Podcast and 1-Day Business Breakthrough (with my friend Chris Ducker)."

Throughout the course of creating, launching, and marketing these podcasts, I've learned a lot about what works and what doesn't, how to grow a show, and which successes can and can't be replicated.

And over the past few years, I've applied a lot of what I've learned to help thousands of podcasters get up and running on the technical side of things through my free Podcasting Tutorial.

But in the process, I've also heard from many of those podcasters that they need more than just technical help. They need guidance launching and marketing their show. They need a way to ask questions of other podcasters. They need someone who's been there and done it to help guide them through the whole process.

That's why I created Power-Up Podcasting®, to help aspiring podcasters learn from my successes—and failures—getting my own podcasts off the ground.

Power-Up Podcasting® gives you everything you need to start your podcast successfully, including technical help, a marketing plan that works, and access to a community of other podcasters ready and willing to share their advice with you.

What Students Say

"Even in my 60s, I went for it, because Pat showed me it's doable..."

"Even in my 60s, I went for it, because Pat showed me it's doable, and I don't believe that there's anything that you can pay for that will give you the feeling that I'm experiencing myself doing my show. Nothing. There's no amount of money, because this feeling comes from what I'm already getting back, and I've only just gotten started."

Dr. Barbara A. Cohen, Ph.D. (“Dr B”)

Host of Harness Your ADHD Power

Course Curriculum

2.0 Welcome Students!

  • Welcome! Watch This First (9:04)
  • Student Podcast Directory (1:00)
  • Course Downloads
  • Office Hours (1:42)
  • The PUP Student Center (1:38)
  • A Record of the Latest Updates to PUP

2.0 PRE-LAUNCH // STEP 1: You and Your Future Podcast

  • Lesson 01: Welcome to the Pre-Launch! (1:22)
  • Lesson 02: Your Podcast Equipment (5:01)
  • Lesson 03: How Podcasting Works (5:55)
  • Lesson 04: Common Roadblocks (and How to Stop Them) (7:29)
  • Lesson 05: What's Your Show About? (3:29)
  • Lesson 06: Your Show Details (24:44)
  • Lesson 07: Podcast Artwork (11:32)
  • Lesson 08: Voiceovers and Royalty Free Music (6:53)
  • Lesson 09: Let's Recap Step 1 (2:49)

2.0 PRE-LAUNCH // STEP 2: Planning Your Podcast Episodes

  • Lesson 01: Welcome to Step 2! Excited Yet? (3:06)
  • Lesson 02: Your Show's Introduction (10:05)
  • Lesson 03: What Should You Include in Your First Episode? (4:36)
  • Lesson 04: Content (What Do You Talk About?) (9:21)
  • Lesson 05: Guests and Interviews (12:41)
  • Lesson 06: Calls to Action (9:42)
  • Lesson 07: Recap of Step 2 (2:26)

2.0 PRE-LAUNCH // Step 3: Recording and Editing Your Show

  • Lesson 01: Welcome to Step 3! Let's Do This! (0:39)
  • Lesson 02: Hooking Up Your Equipment (11:09)
  • Lesson 03: Setting Up Your Recording Software (53:43)
  • Lesson 04: Master Files and Organization (33:12)
  • Lesson 05: Recording an Interview (On the Internet) (17:44)
  • Lesson 06: Recording an Interview (In-Person) (6:39)
  • Lesson 07: Recording Tips (14:24)
  • Lesson 08: Interviewing Tips (Before and While You Record) (12:27)
  • Lesson 09: Putting Together Your Show (30:29)
  • Lesson 10: Recap of Step 3 (0:36)

2.0 PRE-LAUNCH // STEP 4: Preparing Your Audio File for The World

  • Lesson 01: Welcome to Step 4! (1:08)
  • Lesson 02: Export Your First Episode (9:47)
  • Lesson 03: Auphonic (Optional, but Awesome!) (4:25)
  • Lesson 04: How to Title Your Podcast Episode (8:48)
  • Lesson 05: Your Podcast Hosting Company (16:52)
  • Lesson 06: Upload Your First Episode (19:39)
  • Lesson 07: Understanding Your PODCAST RSS FEED (0:45)
  • Lesson 08: Setting Up Your Apple Podcasts Account (1:28)
  • Lesson 09: Webpage Setup and Show Notes (14:33)
  • Lesson 10: Transcriptions (3:06)
  • Lesson 11: You Made It through Step 4! (1:53)

2.0 PRE-LAUNCH // STEP 5: The Launch Plan

  • Lesson 01: Welcome to Step 5—The Final Step of Pre-Launch! (1:18)
  • Lesson 02: Your Launch Plan (and How Rankings Work) (9:43)
  • Lesson 03: Make It an Event! (9:43)
  • Lesson 04: Congratulations! You’ve Completed the Podcast Pre-Launch Module! (2:19)

2.0 Launch Week

  • Lesson 01: Welcome to Launch Week! (1:42)
  • Lesson 02: Submit Your Feed to Podcast Directories (13:18)
  • Lesson 03: Remind Your Network and Audience the Show Is Coming Soon (4:33)
  • Lesson 04: What to Do After Getting Approved by Apple Podcasts (4:03)
  • Lesson 05: The Day Before Your Launch (3:10)
  • Lesson 06: Happy Launch Day! (4:45)

2.0 After Launch

  • Lesson 01: The Process for Publishing Future Episodes (2:30)
  • Lesson 02: Stats and What They Mean (17:01)
  • Lesson 03: Podcast Reviews (and How to Get Them) (5:58)
  • Lesson 04: Getting Exposure on Directories (7:40)
  • Lesson 05: How to Remain Consistent and Keep Growing (3:39)
  • Lesson 06: Recommended Resources for Existing Podcasters (1:19)
  • Lesson 07: Growing Your Email List with Your Podcast (12:52)

2.0 Podcast Monetization

  • Lesson 01: An Introduction to Podcast Monetization (1:08)
  • Lesson 02: Advertising and Sponsorships (8:07)
  • Lesson 03: Selling Your Own Stuff (5:42)
  • Lesson 04: Affiliate Marketing (8:58)
  • Lesson 05: Patreon (5:14)

BONUS: Growing Your Podcast Audience

  • Scaling Your Podcast with a "HITT" Episode (47:35)
  • How to Convert Your Casual Listeners into Raving Fans (52:11)

BONUS: Podcast Recording Checklist

  • 5 Tips for a Perfect Podcast Interview Recording

Your Instructor

Pat Flynn
Founder, Smart Passive Income

Pat Flynn is a blogger, podcaster, author and course creator, best known for his website SmartPassiveIncome.com. On his blog, Pat shares what works – and what doesn't – so that you know exactly how to build a better business. Pat is also the host of the popular Smart Passive Income Podcast, a show with over 11 million downloads that has been featured in the New York Times.

Frequently asked questions

How long do I have access to the course?

You will have lifetime access to the course.

What equipment/tools will I need to complete the course?

At the beginning of the course, you will only need a computer and an email account. We will walk you through your options for recording equipment, microphones, and editing software.

What do I do if I need help?

If you have a question related to this course, email pat@smartpassiveincome.com. Thanks!

How long is the course?

Plan to take about one month to complete the course. There are 59 video lessons totaling over six hours of content. Most videos are 5–10 minutes long, with the shortest video around 1 minute and the longest about 30 minutes.

Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, switch from the Credit Card tab to the PayPal tab. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for the installment plan.

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know and we will refund your payment within 30 days. We would appreciate notification within the first 30 days of the course.

When does the course start and finish?

The course will be reopened periodically; use the email signup box to receive notifications when the course reopens. Once you have enrolled, you have ongoing access. The course is self-paced and you may take as long as you need to complete it.

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