List Love Master Course

Build Your List with Freebies Your Readers Will LOVE!

Recommended by Teachable








  • 9 unit course with video lessons, transcripts, and assignments
  • Welcome sequence swipe file (the exact one I used that got me from 0-25,000 subscribers)
  • Access to private Facebook Group to ask Jennifer and her team questions and get feedback from fellow students
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Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

The List-Building Master Course

Discover how to REALLY build your mailing list, nurture your subscribers, and catapult your course to success!

Are you struggling to build your mailing list? Do you spend too much time on list-building techniques that are just not working for your course? Are you unsure how to nurture the subscribers you do have? Or, worse yet, are you afraid to "bug" your subscribers and never even email them?

What if, instead, you could build an awesome mailing list, connect with your readers, and earn an income from your efforts?

Imagine how it will feel to turn your course into a mailing list machine, getting subscribers as you sleep. Imagine being able to reach YOUR readers anytime, without worrying about Facebook algorithms, SEO rankings, or Pinterest updates. Imagine being able to monetize your mailing list and your course... all while providing your readers with things they love.  

I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list.

As of May 12, 2020, my mailing list is 776,000 subscribers strong! The income I generate from my mailing list is well into the six figures per month!  

I now make a healthy six figures per month regularly .... BECAUSE OF MY AWESOME LIST!

My blog and my entire life have been forever changed by my ability to build a mailing list and nurture my subscribers.


Learn from someone who has been where you are

I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.  

Because I was so frustrated, I began learning everything I could about blogging. I kept coming across advice about how my blog should have a mailing list. At first, I thought it was just yet one more thing I had to do, and it was overwhelming to even think about. But I kept reading it, over and over, from bloggers who had "made it."

So at the end of that third month (January 2017), I began my mailing list. And I immediately began learning HOW to build a mailing list, because it's not as simple as slapping up a "subscribe to me" form on your blog. (Tried that, didn't work.) I researched, tested, and experimented. When I found something that worked, I did more and more of it. I continuously refined and focused until I had my own little formula that was working!

Within six months, I had built my mailing list to 10,000 subscribers!

Soon after this, I developed and launched my first product, a crafters' design course for my DIY & Craft Blog. I promoted my course to my mailing list, and only my mailing list, as a test. It was my first launch and I admit I was a little nervous! But the launch to my mailing list, which was now 13,000 subscribers strong, was a huge success and I earned over $12,000 just from that launch ... all thanks to my mailing list. Without that list, I probably would have been lucky to make a few hundred bucks and wasted a whole lot of effort.

By the end of my first full year of blogging, I calculated that my mailing list (which was at that point more than 20,000 subscribers) had earned me $24,548 through its power to promote my products, my affiliates, and my blog itself.

Amazing. I still am pinching myself.  

But the real joy here for me, is not the money. It’s that now, because I learned how to turn my readers into subscribers, I now have an AMAZING community of people around me. I can ask them any question and they'll respond. I can start a Facebook group and they'll come join me. I can issue a challenge and they'll rise to it! They can make nearly any endeavor successful because there are so many and they are so engaged. And that is a feeling like none other.  

You can do this, too. And I can show you how.

This step-by-step course teaches you everything you need to know to create, build, and nurture a mailing list for your blog

The LIST LOVE Master Course is packed with actionable techniques and hands-on projects that teach you how to build and nurture a mailing list by making things your readers will love!  

Just imagine...  

  • How amazing it will be to create things your reader will truly love and appreciate.
  • How wonderful it will be to build an audience you can reach anytime you want!
  • How exciting it will be when you can monetize your blog by leveraging the power of your mailing list.

This comprehensive and powerful course includes 9 units, over two hours of video, 60+ lessons, and 9 assignments designed to get you results in much less time and with far less frustration than if you tried to figure it out on your own.

The course also includes access to a private facebook group with jennifer, her team, and other bloggers

The private Facebook group is where you can continue learning about list building and nurturing, and ask questions of me and other group members at ANY TIME! Plus, you'll also get...

Facebook Live Sessions

Join me for Facebook LIVE sessions where I answer common questions & share new tips and tricks I have discovered.

Special Tiers and Bonus Sections

Four extra bonuses are included in the gold and platinum tiers of the master course (you can upgrade to the tiers at any time):

  • List Building with Email Challenges and Mini Courses
  • List Building with Facebook Group Join Requests
  • Monetizing Your Mailing List with Tripwires
  • Monetizing with Amazon Prime Day

PLUS I explain how to setup a GDPR-compliant resource library using ConvertKit!

What Students Say

List Love was just what I needed to figure out how to set up an email list with GDPR. Jennifer's advice helped me double my email list in just a few months. Anytime I create a new opt-in, I always refer back
to her lessons.

Kayla Appel

I am so thankful I found Jennifer's course! I trust her information and love how thorough she is! She is a great teacher and a lot of fun to watch! Her additional mentoring and care for her students is absolutely priceless! I can not wait to learn more from her!

Kelli Duncan

I started Jennifer's List Love (together with the Pinterest Launch Plan) in late June 2019, with 0 subscribers. I was just a beginner blogger and Jennifer's courses made a huge impact on my growth. Very soon, I saw a great increase in the number of subscribers, and the growth hasn't stopped. It's crazy how it grows even more with every month.

She taught me how to set up opt-ins, write engaging emails, create a resource library, promote my posts, and all this changed my business in a way I couldn't have imagined.

Today, in May 2020, I have 3700+ subscribers and I get almost 1000 subscribers per month now. It's a dream come true for me. She made an ignorant girl into a badass blog owner with a huge list.

I believe in anything Jennifer creates, and I never think twice about buying her courses.

Ivana Kurilíc

Course Curriculum

Welcome to the LIST LOVE Master Course!

  •  Welcome to LIST LOVE! (7:45)
  •  Request Access to Our Private Facebook Group
  •  What You Need for This Course
  •  Who is Jennifer? (27:27)

Love Your List: Why a List is SO Important and How it Can Rock Your World

  •  Why Do You Need a List? (9:33)
  •  Introduction to List Building E-Book
  •  16 Sweet Facts About Email Marketing
  •  List-Building Terms
  •  Methods of List Building
  •  The LIST LOVE Formula: An Overview (7:36)
  •  Pre-Assignment: Preparing For Changes (4:56)

STEP 1: Make Freebies They'll Love!

  •  What Makes a Great Freebie (11:42)
  •  What Do Your Readers REALLY Want? (5:19)
  •  Pick a Freebie For Your Niche (6:26)
  •  How to Make a Freebie in Google Docs (Free) (5:40)
  •  How to Make a Freebie in Canva (Free, with Paid Upgrade Option) (9:00)
  •  How to Make a Freebie in Adobe InDesign (Paid Software with a Free Trial) (7:14)
  •  How to Make a Freebie with a Graphic Designer (Paid)
  •  Assignment 1: Make a Freebie They'll Love! (1:53)

STEP 2: Set Up a Freebie Delivery Method

  •  Methods to Deliver Your Freebies to Your Fans
  •  Uploading Your Freebie Files
  •  How to Create a Password-Protected Page Without Plugins (4:07)
  •  Securing Your Blog for Your Library, Opt Ins, and Better Traffic
  •  Formatting Your Password-Protected Page
  •  Should You Use Images In Your Password-Protected Page?
  •  Should You Use Essential Grid (optional, paid plugin)?
  •  Making it Easy to Find Your Freebie Page
  •  Upgrade #1: Add Code to Your Page
  •  Upgrade #2: Make a Landing Page
  •  Upgrade #3: Organize Into Sections Without Plugins
  •  Setting Up a GDPR-Compliant Password-Protected Page
  •  Assignment 2: Set Up Your Delivery Method

STEP 3: Tailor Your Blog Posts to Promote Your Freebie

  •  How Your Post Must Relate To Your Freebie (3:09)
  •  How to Lead Readers to Your Freebie in a Post
  •  Tips for Creating Posts that Get Clicks
  •  Create a Highlight Box to Draw Attention to Your Freebie
  •  Assignment 3: Write a Blog Post Tailored to Your Freebie

STEP 4: Build Forms To Lead Readers to Subscribe

  •  Setting Up Your Email Marketing Platform for Freebies (3:16)
  •  How to Create a Simple Form with ConvertKit
  •  How to Create a Simple Form with MailerLite (23:58)
  •  Edit Your Form Settings
  •  How to Embed a Form in Your Blog Post
  •  How to Create and Embed a Custom Form with ConvertKit
  •  Setting Up MadMimi for Your Resource Library
  •  Assignment 4: Build a Form and Embed it in Your Post

STEP 5: Share the Freebie Immediately and Generously

  •  Sending the Password Immediately Upon Signup (1:57)
  •  Sharing the Password With Every Email
  •  Assignment 5: Setup Your ESP to Share the Password Liberally

STEP 6: Publish and Promote Your Blog Post with Subscribers in Mind

  •  Test Your Form and Freebie (3:11)
  •  How and Why to Promote
  •  Facebook Group Promotion for Subscribers
  •  YouTube Promotion for Subscribers
  •  Pinterest Promotion for Subscribers
  •  SEO for Subscribers
  •  Facebook Ad Promotion for Subscribers
  •  Assignment 6: Publish and Promote Your Tailored Post

STEP 7: Welcome Your New Subscribers

  •  Craft Your Welcome Sequence of Emails (3:06)
  •  A Word About Email Formatting
  •  Swipe My Sequence
  •  Ideas For Sequence Content
  •  How to Set Up Your Welcome Sequence
  •  How to Prevent Subscribers From Getting Your Welcome Sequence Again
  •  Assignment 7: Create and  Your Welcome Sequence

STEP 8: Send Your Love to Your List Consistently

  •  Why (and How) to Write Love Letters (2:25)
  •  How Often to Write Your People
  •  Help! What Do I Put In My Letters?
  •  Create an Email Calendar With Topics
  •  Best Practices for Newsletters
  •  Assignment 8: Create Your Email Calendar

STEP 9: Personalize and Segment Your Emails

  •  When and How to Use First Names (3:27)
  •  Beyond a Name: Other Ways to Personalize Emails
  •  How to Segment an Unsegmented List
  •  Assignment 9:  Segmenting
  •  You Did It! (1:23)


  •  New Freebie + Post Checklist

GOLD BONUSES: List Building & Monetizing

  •  E-Mail Challenges and Mini-Courses
  •  Facebook Groups (Join Requests)
  •  Monetizing with Tripwires
  •  Monetizing with Amazon Prime Day

PLATINUM BONUSES: Segmenting, Affiliate Revenue, & Freebie Templates

  •  Segmenting Your List with Forms and Tags
  •  Monetizing Your List with Affiliate Programs
  •  Jennifer's PRO Freebie Template Library

Your Instructor

Jennifer Maker

I inspire and lead the way for other bloggers and online content producers to prosper and succeed!

I began my online career in the '90s, where I was a beta tester for the "World Wide Web" and ran an online academy for America Online, teaching their employees, remote staff, and volunteers to create their online service and build their community. I extended my reach to books, where I became a bestselling author of more than 60 computer and travel guidebooks. I have taught over 20,000 students through courses and reached over 10 million readers over my 20-year career.

As a businesswoman, I co-founded a successful travel publishing business that produces innovative and award-winning guidebooks. Through that business, I built my mailing list to more than 60,000 and that single list has driven sales for YEARS and resulted in a $18,000 product launch.

Almost four years ago, I decided to "do something I love" with a personal blog about my DIY projects & crafts. I had NO mailing list, but I knew I needed one so I could reach MY people. In January 2017, I created a resource library out of necessity -- I needed a place to house my DIY & craft freebie downloads for my blog readers. I was astounded to discover just how successful that resource library would be in building a list from scratch. In less than six months, I had more than 10,000 subscribers. I spent no money on Facebook ads to build this list, nor did I use pop-up ads on my site to get people to join it.

I can teach you how to do this, even if you're brand new to the whole idea of a mailing list and list-building. List Love is a step-by-step system that will create a list you'll LOVE!

Frequently asked questions

What is required to take this course?
  • A self-hosted WordPress or SquareSpace blog and admin privileges to it
  • A way to create PDFs (there are free ways, like Canva and Google Docs -- I show you how in the course)
  • An account with a modern, transactional Email Service Provider, such as ConvertKit* (my course students have also successfully used MailerLite, MadMimi, FlowDesk, MailChimp, ActiveCampaign, and Drip).  

* Because I use ConvertKit to grow my mailing list, be aware that most of the technical lessons are depicted with ConvertKit. If you do not yet have an Email Service Provider, a free trial for ConvertKit is included in the course.

When does the course begin? Can I go at my own pace?

The course is available immediately upon enrolling. This is a self-paced course that you can access at any time you wish, re-visit whenever you want, re-play videos on demand, and re-download files as needed.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for the lifetime of the course - across any and all devices you own.

What if I am unhappy with the course?

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me and I will give you a full refund within 30 days. Please view my refund policy here for more details.

Can you really teach me how to build my mailing list?

My team and I will certainly do everything in our power to help! We are very patient and quite experienced at teaching a wide variety of levels of students. I personally have been teaching people online since 1996.

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.