How to Raise Capital for your Company From Scratch

Learn how to raise money & save hundreds of hours and thousands of dollars with this course

Recommended by Teachable

You can pay for this course in 4 installments.
Click here to pay $247 for 4 months.








  • Learn about the types of funding  
  • Learn how to build income streams
  • Learn how to build teams
  • Best practices for pitching do's & don'ts
  • Learn how to brand your business
  • Learn how to network
  • And a lot more!
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Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

The backstory

Four years ago I was on food stamps. Three years ago I was homeless and today I run a $4.5 million capital fund, with this course I want to save you hundreds of hours and thousands of dollars by teaching you fundamental lessons, rules of the road, and tips and hacks to skip the mistakes many entrepreneurs make.

This course is for you whether you have launched your company or not

Arlan shares the hard-won wisdom that she picked up on her remarkable journey from food-stamp recipient to venture capitalist, along the way, she inspires us all to defy other people’s expectations and to become the role models we’ve been looking for.

What's backstage capital?

Less than 10% of all venture capital deals go to women, People of Color, and LGBTQ founders. Other VCs see this as a pipeline problem. We see it as the biggest opportunity in investment.

Backstage Capital has invested over $7M in more than 120 companies led by underrepresented founders.

What Students Say

Arlan narrates each section and tells the story of fundraising through a relatable medium. Very digestible.

LaShana Lewis

Director of STL Equity Collective

I started the course today. It's very well done and extremely accessible.

Carol Barash

Award-winning author, teacher, EdTech entrepreneur. Founder & CEO of Story2

Course Curriculum

Let's go!

  • Arlan's intro & what you'll learn (highly recommended!) (14:32)
  • Arlan's incredible journey (5:08)
  • Student introductions! [April 20, 2020]
  • Portfolio company testimonials: Curlmix & Uncharted Power (0:34)
  • Portfolio company testimonial: Haute Hijab (3:07)
  • Arlan's chat with Mark Cuban (40:56)

Module 1: Types of funding for your company

  • Portfolio company case study: Haute Hijab (11:21)
  • Funding overview (1:03)
  • Friends & Family (4:39)
  • Angel investors (6:12)
  • Family offices (3:27)
  • Venture Capital (6:24)
  • Accelerators & Incubators
  • Crowdfunding vs. Crowdequity (5:06)
  • Debt & Grants (2:41)
  • Bootstrapping (spoiler alert: Arlan's fav!) (17:33)
  • If you skipped the Bootstrapping video... (0:23)
  • Bootstrapping case study: Curlmix (0:59)
  • Terms, jargon, & tools (23:12)

Bootstrapping case study: Tara Reed, Apps Without Code

  • Peeling back the curtain
  • Tara's first $100,000
  • The business model
  • $1million in 2019
  • Tara's 2-day workweek
  • A downside to bootstrapping
  • Convincing premium customers
  • Contact Tara / Wrap-up

Module 2: Getting ed on your fundraising

  • Bootstrapping vs. Raising (9:57)
  • Research & Development (20:15)
  • Pitching to investors (23:24)
  • Pitch deck dos and don'ts (20:06)Pitch competitions (10:05)
  • Pitch deck homework (3:50)
  • Guest professor: Harvard's Laura Huang | Finding your EDGE while pitching (20:41)

Bootstrapping case study: Sherrell Dorsey, The Plug

  • Something Arlan doesn't do business without...
  • (video) Sherrell Dorsey - data-driven business decisions (52:16)
  • (audio) Sherrell Dorsey - data-driven business decisions
  • Did you catch that?

Model 3: Building a network

  • Brand vs. Reputation (10:12)
  • How Arlan got Mark Cuban's attention (19:57)
  • Networking vs Networks (audio)

Case study: It's About Damn Time, out May 5, 2020

  • Arlan's book deal
  • 8 lessons from the book
  • How publishing = more than 1 revenue stream
  • Techish: Abadesi and Michael give UK perspective

 Module 4: Negotiating

  • Available in 5 days
  • Negotiating skills
  • Getting your first 'yes'
  • Investor relationships
  • Reporting to investors after they've invested

Income stream case study: Arlan

  • Arlan's 7 income streams
  • What she wishes she knew at 21
  • How to add 1 new revenue stream *today*

Bonus: Raising in the age of coronavirus

  • Arlan's take on National Venture Capital Association white paper, May 4, 2020
  • Inside the mind of a millionaire during a crisis
  • Resilience and adapting in times like this
  • Brainstorming your way to opportunities
  • Self-care

Your Instructor

Founder, Managing Partner, Backstage Capital

Arlan Hamilton built a venture capital fund from the ground up, while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are people of color, women, and/or LGBT.

Started from scratch in 2015, Backstage has now raised more than $10 million and invested in more than 130 startup companies led by underestimated founders. In 2018 Arlan co-founded Backstage Studio which launched four accelerator programs for underestimated founders in Detroit, Los Angeles, Philadelphia, and London. Arlan was featured on the cover of Fast Company magazine in October 2018 as the first Black woman non-celebrity to do so, and her new book "It's About Damn Time" comes out on Penguin Random House's business imprint Currency on May 5, 2020.

Frequently asked questions

When does the course start and finish?

Whenever you want! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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