How to Buy, Grow and Sell Small Companies

I've bought or sold 10+ small businesses - here's everything I know about how to do it profitably,

Recommended by Teachable

You can pay for this course in 4 installments.
Click here to pay $247 for 4 months.








  • Over 10 hours of no fluff content
  • Legal templates for NDAs, Asset Purchase, Equity Partner Agreements, and others
  • Excel templates for deal analysis
  • Guest lectures on patents, sale post mortems, taxes, and more
  • Free access to private community of like-minded dealmakers (alumni only)
Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.







Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

I've bought or sold 10+ small businesses -- here's everything I know about how to do it profitably, with little or no money.

What You Will Learn

How to Source

Identifying the perfect business for your skill set is hard. I'll show you how to build, scale, and optimize deal flow to maximize options and not settle.

How to Negotiate

Finding a project is only half the battle -- now you have to agree on a price. I'll share legal templates and email scripts to get the best deal.

How to Grow

You made a deal -- congrats! Now you need to scale it to achieve a healthy return on your investment. I'll help you become a lean operator and build a 100 day marketing plan.

6 Modules Covering Every Step of the Acquisition Process

1. Thesis

Analyze your skills, form a target acquisition (size, industry, etc), and learn to form a legal entity.

2. Sourcing

Build a pipeline of inbound, outbound, and referral deal flow. Includes email scripts, evaluation strategy, and financial markers.

3. Negotiation and diligence

Case studies of our own deals, financial forecast modeling templates, valuation strategies, diligence checklist, and $3,000 worth of legal templates.

4. Financing and closing

Techniques to fund and structure your deals for maximum returns, from tax strategy (taught by a CPA) to same-day asset transfer and investor management.

5. Relaunch and scale

Learn to operate a multi-company portfolio without losing sleep. Identify power users, build a go-to-market plan, file IP, and re-invest.

6. Exit strategy

Determine whether to flip or "hold forever" for optimal returns. Streamline operations to shift investments from active to passive. Increase the intrinsic value of your projects with competitive differentiation.

$3,000+ Bonus Content

Not a typo. We paid lawyers thousands of dollars to create contract templates for different deal structures. As a student, it's all yours.

Private Alumni Community

Buy, sell, and swap acquisition tips with other course alumni who are serious about buying small companies.

Our commitment to excellence

The lectures you're about to review below are "living." Since debuting this course in July 2019 we've already developed partnerships with business brokers, serial entrepreneurs, and portfolio managers who are creating exclusive bonus content for students only.

Regardless of when you enroll, all students have unlimited, lifetime access to current and future materials for no additional cost. Students may also opt into our private community, Rainmaker Club.

In addition to free legal resources and spreadsheet models, throughout the course are discount links to some of the world's leading providers in back office services, design talent, and advanced learning resources.

Some students have rated it "Best Course Ever Taken"

This is an actual, unprompted screenshot from a Twitter conversation:

What Students Say

This course was probably worth 5-10x the price... the scorecards and pipeline management resources will save you HOURS and help you avoid financial mistakes... basically a fast-track for getting to a place where I feel confident about evaluating prospects and making solid offers.

James Sowers

Love the course. Ryan put in a ton of effort to organize all his experience in a structured way to easily follow. He also generously shared his paid templates and other artifacts. For a small price I could leverage Ryan's wealthy knowledge. What a stupid ROI :-)

Sateesh Kumar

Overall really solid content and great course! It will help my decision making going forward as I will eventually have a micro PE fund of my own. Deal structuring and financial leverage were highlights of the course to me.

Kimia Hamidi

Course Curriculum

Module 1 - Getting Started

  • Welcome to the Micro PE course!(1:21)
  • [Case Study] Moving resources from areas of low yield to high yield(3:32)
  • [Interview] Buying online businesses is the easiest path to entrepreneurship
  • 4 reasons to buy vs build(12:39)
  • How to choose a niche(6:39)
  • Creating your investment thesis(3:17)
  • Setting up an umbrella company (USA)(12:48)
  • Setting up an umbrella company (AU)(4:55)
  • Setting up an umbrella company (CA)(10:18)
  • Setting up an umbrella company (other countries)
  • Deal process overview(9:58)
  • [Bonus] Industry reports
  • Module 1: Quiz

Module 2 - Sourcing

  • Dealflow pipeline tracker(3:30)
  • Manual dealflow
  • Automated dealflow(6:35)
  • Lead outreach and followup(7:43)
  • [Bonus] Email scripts for seller outreach
  • Sourcing ecommerce stores on Shopify(63:37)
  • Develop a reputation for speed(9:55)
  • Identifying red flags(11:23)
  • Module 2: Quiz

Module 3 - Negotiation and Diligence

  • [Case Study] Negotiation teardown(11:15)
  • How to value a small company(9:42)
  • Quantitative deal analysis(10:21)
  • Qualitative deal analysis(1:26)
  • [Bonus] Deal analysis templates (software + ecommerce)
  • [Bonus] Ecom vs SaaS vs Content Due Diligence(16:16)
  • Diligence checklist
  • How to value ecommerce apps: Part 1(12:52)
  • How to value ecommerce apps: Part 2(23:40)
  • Getting legal work done without lawyers(7:04)
  • [Bonus] NDA, LOI, Asset Purchase, Phantom Stock, Equity Partner legal templates ($3k+ value)
  • Module 3: Quiz

Module 4 - Financing and Closing

  • Strategies to fund your deals(14:27)
  • How to use financial leverage(5:13)
  • [Bonus] Getting an SBA loan(26:51)
  • Brokers, escrow, and trust(4:03)
  • Setting up a support package
  • [Bonus] Tax strategies for your new entity (USA)(23:59)
  • Creating a day 0 roadmap
  • [Bonus] Managing investor interest(5:25)
  • Module 4: Quiz

Module 5 - Relaunch and Scale

  • [Bonus] Portfolio conventions and organization(8:54)
  • Create a customer soundboard(5:09)
  • [Case Study] Identifying power users
  • Relaunch Step 1: Makeover(11:38)
  • Relaunch Step 2: Add value(10:04)
  • Makeover quickstart
  • Over-investing during relaunch(2:47)
  • Relaunch Step 3: Go to market(6:03)
  • Developing a 90 day marketing plan(38:12)
  • Developer Talent: Introduction(5:36)
  • Developer Talent: Terminology(27:05)
  • Developer Talent: Writing a technical spec(34:26)
  • Developer Talent: Data modeling(19:05)
  • Developer Talent: ERD creation(9:00)
  • [Bonus] Data modeling examples
  • Developer Talent: Wireframing(44:26)
  • Developer Talent: Hiring(23:52)
  • Developer Talent: Pricing and negotiations(6:58)
  • [Bonus] Anatomy of a patent filing(21:34)
  • Developer Talent: Managing, scaling, retaining(30:00)
  • Module 5: Quiz

Module 6 - Exit Strategy

  • Deciding to hold or flip your asset(11:41)
  • Growth Share Matrix
  • Turning active investments into passive investments(6:48)
  • 3 ways to fend off competition(2:37)
  • [Exit Interview] - Niche content acquisition (DIY Beer Brewing)(47:27)
  • [Exit Interview] - Acquiring 2 products in 60 days(19:00)
  • [Bonus] Making your company sellable(7:49)
  • [Bonus] 4 lessons from a sale gone bad(11:51)
  • Module 6: Quiz

Rainmakers Club

  • Thank you + next steps(0:47)

Your Instructor

Ryan Kulp
Partner at Fork Equity

I'm Ryan. I've been sharing everything I know since 2012 when I published a book and started my first blog. Since then I've written 100s of essays on growth, product, and leadership, and founded or worked at dozens of tech companies.

As founder of Fomo.com and partner at Fork Equity, I'm no stranger to buying and growing small companies. In fact, it's become my entire career strategy.

Frequently asked questions

Do I need to be "rich" to buy a company?

Nope. I bought my first one with $0 down using "seller side financing" (covered in the course). Now it makes over a million dollars per year, with no investors. Visit Fomo.com.

Is there a money back guarantee? FOMO

Yes, 100%. If you complete < 50% of the material within 14 days and aren't satisfied, I'll refund. You may not, however, take the entire course and request a refund. This is unfair to other students.

I've never bought a company. Is this for me?

The ideal candidate is a generalist with a bit of marketing experience. It also depends on your level of motivation. If you're willing to learn new things, crash a server at 4am, and maintain a positive attitude, consider this a "level up."

Do I need to know how to code?

Not all small businesses are apps, and not all apps require active development. This course speaks primarily to the web app community, but I've also acquired a Shopify store and niche content website. Our Acquire-Grow-Sell strategy applies to most industries.

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.