FB Marketing School Course

A former Facebook employee teaches ad techniques used by the world's most sophisticated advertisers

Recommended by Teachable

$

296

FREE

$

196

$

296

  • 80+ Video Lessons
  • Unlimited lifetime access to the course. View it whenever, at your own pace!
  • Includes my strategies for ecommerce, lead gen, lookalikes, retargeting, and much more.
  • Tutorials to help you execute the course strategies
Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Price:

$

296

FREE

$

196

Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

Learn to scale your business fast and profitably with Facebook & Instagram ads training

Facebook & Instagram ads have never been more powerful,yet complex.


Over time, the ad platform will only continue to become more sophisticated and powerful in the right hands. Don't wait.

Learn how to leverage this power for profitable growth of your business or client.

Image source: F8 developers conference

Here's What You'll Get With This Course:

1.Strategies. Learn my personal strategies, developed through rigorous experimentation & millions of dollar of ad spend.

Learn my strategies for eCommerce, Lead Generation, Lookalike targeting, Retargeting, Dynamic Ads, Dynamic Creative, "Cascading Cold Starts" Method, and more.


2.Tutorials. The course includes step-by-step guides that show you exactly how to execute my strategies, in the Facebook ads platform.

Hours of instructional tutorials included, to teach you exactly how to execute the strategies introduced to you in the course.


3.Concepts. Learn how Facebook ads work "under the hood".

Enabling you to build an important foundation of knowledge important for executing the course's strategies, and understanding the auction dynamics that underpin the ad platform.


Who is this course for?

This course is for digital marketers and entrepreneurs that want to learn how to better leverage Facebook & Instagram ads to drive return-on-investment.

The course is rated highest among people in these industries:

  • Digital Marketing
  • Ecommerce & dropshipping
  • Agency owners and managers
  • B2B Sales
  • Consulting
  • Online Education
  • Real estate... and more


I'll teach you everything I know about Facebook ads, from 6 years experience, over $300 Million client ad dollars spent, countless experiments, and many, many mistakes that you can avoid.

What Do These Companies Know That Others Don't?

I'll teach you the secrets, principles, and strategies that enable these advertisers to spend millions of dollars each day on Facebook ads,�while maintaining a positive ROI.

The only Facebook Ads course taught by a former Facebook Employee

Teaching you what I learned from 3 years working at Facebook in a senior ads role: the secrets, principles, and practices used by the world's best Facebook ad marketers. I've also advised dozens of startups through my consultancy, and launched 6 eCommerce companies of my own.


*only publicly available information is shared, nothing breaking NDA agreement.

facebook ad auction training course

80+ On-Demand Video Lessons & Tutorials!

Covering a very broad range of subjects, and progressively becoming more advanced through the course. eCommerce, Lead Gen, Lookalikes, Retargeting, Dynamic Ads, my "Cold Starts Cascading Method", how to build excellent creative, affordably, and a LOT more.

What Students Say

No items found.

Introduction

  • Welcome! (0:15)
  • Brands Built Entirely on Facebook & Instagram - What do They Know? (1:07)
  • About Me (2:11)
  • What You'll Learn in this Course (2:04)
  • Agenda for This Course (1:13)

Facebook's Ad Ecosystem

  • Facebook's Ad Ecosystem and the 10 Year Roadmap (2:20)
  • Beyond the Facebook Blue App (2:05)
  • Cross-Channel, Cross-Device, Identity Tracking (0:55)
  • The Emergence of Digital Native Companies, Built on Facebook and Instagram (2:43)
  • Programming the Right Instructions: Campaign Objectives (2:38)
  • Modern Problems Require Modern Solutions (2:20)
  • Ad Ecosystem Quiz!
  • NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting (19:25)
  • NEW: Campaign Structures: Evolving From Basic to Advanced (12:50)

How to WIN the Facebook ad auction

  • How the Facebook Ad Auction Works (1:58)
  • The Underlying Auction Formula That Runs EVERYTHING (5:02)
  • How to Win at the Auction (4:30)
  • Minimizing Constraints on Delivery (1:13)
  • Why are Lookalike Audiences So Powerful? (2:19)
  • Building a Robust Lookalike Targeting Strategy (4:02)
  • NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) (8:20)
  • The "Learning Stage" of Optimization (1:46)
  • Preventing "Significant Edits" & Learning Resets (3:08)
  • What Exactly is the Facebook Pixel? Why is it a MUST? (2:51)
  • Facebook Pixel Implementation Principles (5:45)
  • Placement Liquidity (Automatic Placements & Asset Customization) (3:16)
  • Post-Click User Experience (2:49)
  • Key Takeaways (3:29)
  • Ad Auction Quiz!

What the Best Advertisers Do

  • Who are the Best? Why Should We Care What They Do? (2:12)
  • The Automation Mindset (1:02)
  • 5 Principles to Remember (0:38)
  • 1. Automated Account Structures (3:17)
  • 2. A) Campaign Budget Optimization (3:28)
  • 2. B) Example of Campaign Structure (2:44)
  • 3. A) Bid-Constrained vs Budget-Constrained (2:41)
  • 3. B) Manual Bidding - How Do You Do It? (3:39)
  • 3. C) Manual Bidding - How Does It Actually Work? (4:06)
  • 3. D) Manual Bidding Examples - How to Choose the Right Bid Amount (5:04)
  • 3. E) Advanced Bidding Strategy with LTV Cohorts (2:40)
  • 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding (3:43)
  • 4. Laser Focused on Signal Volume (6:28)
  • 5. Fully Leveraged Targeting Capabilities (4:11)
  • Key Takeaways (1:47)
  • What the Best Advertisers Do - Quiz!

How to Build Amazing Ads

  • The Mobile Attention Span (1:55)
  • Creative Best Practices and Considerations (2:39)
  • Stories + Feed Video + Static = Winning Combination (0:55)
  • Deconstructing Excellent Ads - Part 1 (2:52)
  • Deconstructing Excellent Ads - Part 2 (2:29)
  • Deconstructing Excellent Ads - Part 3 (1:55)
  • Adding Motion to Static Images (Cinemagraphs) (0:59)
  • The Ad Library - An Incredible Tool No-one Knows About (3:14)
  • Animoto - My Choice for Building Great Ads (4:52)
  • Creative Hub Gallery - For Inspiration & Exploring New Formats (1:33)
  • Native Ads Manager Editor - Quick & Easy Templates (0:56)
  • Canva - General Design Resource with Templates (1:18)
  • Key Takeaways (3:26)
  • How to Build Amazing Ads - Quiz!

Newly Added Content and Advanced Lessons

  • Lead Ads Part 1: What are Lead Ads & Who Should Use Them? (4:34)
  • Lead Ads Part 2: Why Use Lead Ads? (3:28)
  • Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips (18:05)
  • Lead Ads Part 4: Best Practices (4:43)
  • eCommerce Campaign Structure Guide (30:05)
  • Dynamic Creative: Super-Easy, Automated Ad Creation (10:35)
  • Ad Policy Part 1: Policy Compliance (19:26)
  • Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More (16:55)
  • Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences (11:13)
  • Scaling Ad Spend Part 1: Case Study + Prerequisites (12:13)
  • Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets (30:06)
  • The Audience Overlap Analysis Tool (11:26)
  • Conversion Optimization Windows (10:30)
  • COLD s Part 1: How to  with No Data, the Cascading Method (9:37)
  • COLD s Part 2: Step-by-Step Tutorial (27:07)
  • Dynamic Ads Part 1: Intro, Benefits, and Requirements (11:35)
  • Dynamic Ads Part 2: Step-by-Step Tutorial (22:34)
  • Video Poll Ad Unit: Quick Tutorial (6:01)
  • The "Learning Limited" Notice and The Optimization Spectrum (11:12)
  • Advanced Retargeting & Ad Decay Model (16:34)

Conclusion

  • Congrats on Finishing the Course! (0:30)

Your Instructor

Khalid

Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as a client ads consultant.

Khalid worked with dozens of clients, both multinational enterprises, as well as small/medium companies, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he's worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, and many early stage startups.

He currently runs a Facebook Marketing consultancy, and a growing eCommerce business,StrawSave.

Frequently asked questions

No items found.

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.

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One time limited offer

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00

Hours

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Mins

00

Secs

FB Marketing School Course

By
Khalid

A former Facebook employee teaches ad techniques used by the world's most sophisticated advertisers

Recommended by Teachable

Your Outcome

  • 80+ Video Lessons
  • Unlimited lifetime access to the course. View it whenever, at your own pace!
  • Includes my strategies for ecommerce, lead gen, lookalikes, retargeting, and much more.
  • Tutorials to help you execute the course strategies
Full Price
$
196
$
296
Pay Monthly
$
/MO
Enroll Now
30 Day Money Back Guarantee
Price:
$
196

Learn to scale your business fast and profitably with Facebook & Instagram ads training

Facebook & Instagram ads have never been more powerful,yet complex.


Over time, the ad platform will only continue to become more sophisticated and powerful in the right hands. Don't wait.

Learn how to leverage this power for profitable growth of your business or client.

Image source: F8 developers conference

Here's What You'll Get With This Course:

1.Strategies. Learn my personal strategies, developed through rigorous experimentation & millions of dollar of ad spend.

Learn my strategies for eCommerce, Lead Generation, Lookalike targeting, Retargeting, Dynamic Ads, Dynamic Creative, "Cascading Cold Starts" Method, and more.


2.Tutorials. The course includes step-by-step guides that show you exactly how to execute my strategies, in the Facebook ads platform.

Hours of instructional tutorials included, to teach you exactly how to execute the strategies introduced to you in the course.


3.Concepts. Learn how Facebook ads work "under the hood".

Enabling you to build an important foundation of knowledge important for executing the course's strategies, and understanding the auction dynamics that underpin the ad platform.


Who is this course for?

This course is for digital marketers and entrepreneurs that want to learn how to better leverage Facebook & Instagram ads to drive return-on-investment.

The course is rated highest among people in these industries:

  • Digital Marketing
  • Ecommerce & dropshipping
  • Agency owners and managers
  • B2B Sales
  • Consulting
  • Online Education
  • Real estate... and more


I'll teach you everything I know about Facebook ads, from 6 years experience, over $300 Million client ad dollars spent, countless experiments, and many, many mistakes that you can avoid.

What Do These Companies Know That Others Don't?

I'll teach you the secrets, principles, and strategies that enable these advertisers to spend millions of dollars each day on Facebook ads,�while maintaining a positive ROI.

The only Facebook Ads course taught by a former Facebook Employee

Teaching you what I learned from 3 years working at Facebook in a senior ads role: the secrets, principles, and practices used by the world's best Facebook ad marketers. I've also advised dozens of startups through my consultancy, and launched 6 eCommerce companies of my own.


*only publicly available information is shared, nothing breaking NDA agreement.

facebook ad auction training course

80+ On-Demand Video Lessons & Tutorials!

Covering a very broad range of subjects, and progressively becoming more advanced through the course. eCommerce, Lead Gen, Lookalikes, Retargeting, Dynamic Ads, my "Cold Starts Cascading Method", how to build excellent creative, affordably, and a LOT more.

What Students Say

No items found.

Introduction

  • Welcome! (0:15)
  • Brands Built Entirely on Facebook & Instagram - What do They Know? (1:07)
  • About Me (2:11)
  • What You'll Learn in this Course (2:04)
  • Agenda for This Course (1:13)

Facebook's Ad Ecosystem

  • Facebook's Ad Ecosystem and the 10 Year Roadmap (2:20)
  • Beyond the Facebook Blue App (2:05)
  • Cross-Channel, Cross-Device, Identity Tracking (0:55)
  • The Emergence of Digital Native Companies, Built on Facebook and Instagram (2:43)
  • Programming the Right Instructions: Campaign Objectives (2:38)
  • Modern Problems Require Modern Solutions (2:20)
  • Ad Ecosystem Quiz!
  • NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting (19:25)
  • NEW: Campaign Structures: Evolving From Basic to Advanced (12:50)

How to WIN the Facebook ad auction

  • How the Facebook Ad Auction Works (1:58)
  • The Underlying Auction Formula That Runs EVERYTHING (5:02)
  • How to Win at the Auction (4:30)
  • Minimizing Constraints on Delivery (1:13)
  • Why are Lookalike Audiences So Powerful? (2:19)
  • Building a Robust Lookalike Targeting Strategy (4:02)
  • NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) (8:20)
  • The "Learning Stage" of Optimization (1:46)
  • Preventing "Significant Edits" & Learning Resets (3:08)
  • What Exactly is the Facebook Pixel? Why is it a MUST? (2:51)
  • Facebook Pixel Implementation Principles (5:45)
  • Placement Liquidity (Automatic Placements & Asset Customization) (3:16)
  • Post-Click User Experience (2:49)
  • Key Takeaways (3:29)
  • Ad Auction Quiz!

What the Best Advertisers Do

  • Who are the Best? Why Should We Care What They Do? (2:12)
  • The Automation Mindset (1:02)
  • 5 Principles to Remember (0:38)
  • 1. Automated Account Structures (3:17)
  • 2. A) Campaign Budget Optimization (3:28)
  • 2. B) Example of Campaign Structure (2:44)
  • 3. A) Bid-Constrained vs Budget-Constrained (2:41)
  • 3. B) Manual Bidding - How Do You Do It? (3:39)
  • 3. C) Manual Bidding - How Does It Actually Work? (4:06)
  • 3. D) Manual Bidding Examples - How to Choose the Right Bid Amount (5:04)
  • 3. E) Advanced Bidding Strategy with LTV Cohorts (2:40)
  • 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding (3:43)
  • 4. Laser Focused on Signal Volume (6:28)
  • 5. Fully Leveraged Targeting Capabilities (4:11)
  • Key Takeaways (1:47)
  • What the Best Advertisers Do - Quiz!

How to Build Amazing Ads

  • The Mobile Attention Span (1:55)
  • Creative Best Practices and Considerations (2:39)
  • Stories + Feed Video + Static = Winning Combination (0:55)
  • Deconstructing Excellent Ads - Part 1 (2:52)
  • Deconstructing Excellent Ads - Part 2 (2:29)
  • Deconstructing Excellent Ads - Part 3 (1:55)
  • Adding Motion to Static Images (Cinemagraphs) (0:59)
  • The Ad Library - An Incredible Tool No-one Knows About (3:14)
  • Animoto - My Choice for Building Great Ads (4:52)
  • Creative Hub Gallery - For Inspiration & Exploring New Formats (1:33)
  • Native Ads Manager Editor - Quick & Easy Templates (0:56)
  • Canva - General Design Resource with Templates (1:18)
  • Key Takeaways (3:26)
  • How to Build Amazing Ads - Quiz!

Newly Added Content and Advanced Lessons

  • Lead Ads Part 1: What are Lead Ads & Who Should Use Them? (4:34)
  • Lead Ads Part 2: Why Use Lead Ads? (3:28)
  • Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips (18:05)
  • Lead Ads Part 4: Best Practices (4:43)
  • eCommerce Campaign Structure Guide (30:05)
  • Dynamic Creative: Super-Easy, Automated Ad Creation (10:35)
  • Ad Policy Part 1: Policy Compliance (19:26)
  • Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More (16:55)
  • Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences (11:13)
  • Scaling Ad Spend Part 1: Case Study + Prerequisites (12:13)
  • Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets (30:06)
  • The Audience Overlap Analysis Tool (11:26)
  • Conversion Optimization Windows (10:30)
  • COLD s Part 1: How to  with No Data, the Cascading Method (9:37)
  • COLD s Part 2: Step-by-Step Tutorial (27:07)
  • Dynamic Ads Part 1: Intro, Benefits, and Requirements (11:35)
  • Dynamic Ads Part 2: Step-by-Step Tutorial (22:34)
  • Video Poll Ad Unit: Quick Tutorial (6:01)
  • The "Learning Limited" Notice and The Optimization Spectrum (11:12)
  • Advanced Retargeting & Ad Decay Model (16:34)

Conclusion

  • Congrats on Finishing the Course! (0:30)

Your Instructor

Khalid

Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as a client ads consultant.

Khalid worked with dozens of clients, both multinational enterprises, as well as small/medium companies, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he's worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, and many early stage startups.

He currently runs a Facebook Marketing consultancy, and a growing eCommerce business,StrawSave.

Frequently asked questions

No items found.

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.