Email Marketing Magic

Grow your list. Make more money. Automate like magic.

Recommended by Teachable








  • Learn what you can do instead of sending boring email newsletters
  • Know what emails to send and actually get thanked for sending them!
  • Gain a professional-level understanding of who is on your list
  • Learn what tools play a part in email marketing success
Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.







Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

Email Marketing Magic was built for all types of people, whether or not you would consider yourself a true marketer. With this course, you don’t have to be an experienced marketer to get results like a pro. If you are looking for help with each step along the way, this is the course for you.

Introducing Email Marketing Magic, a simple and effective framework to give you confidence in all your email marketing efforts. This course will not just help you grow your list, but help you generate more revenue, too—like magic, even if you’re not good at writing or afraid of selling.

If you are anything like me, you take your business very seriously, and you are on this page right now because you know how important email marketing is for the success of your business.

With so much to offer, you don’t have time to continue getting results that don’t exactly excite you. And with everything else you have on your plate, it’s important that you see meaningful results right now.

It is time to learn a step-by-step approach that will give you the confidence you need to write emails that really work, while not feeling like you are spamming your subscribers. And that is what Email Marketing Magic is all about.

I'm also going to show you exactly how to get more people to open your emails, click on your links, and how to create campaigns and automations that convert and give you back more time and money.

This course is simply a proven method that I’ve used for my business that will make you feel confident in your process, just like magic.

Hi, my name is Pat Flynn and email marketing has been the most important practice of my entire business.

Email marketing has not always been easy for me. Like many people, I’d had my struggles with it in the beginning. To be honest, I didn’t really know where to start, and I spent a lot of time trying to figure out how it all worked.

I started by just copying what I saw other people doing, and that resulted in a lot of anxiety because I never felt like I knew exactly the right things to say, that were right for me.

On top of that, I didn’t know what types of emails to send, how often to send emails, and it felt like I was spending a lot of time for insignificant results.

The reality is, copying other people wasn’t the best way to learn what would work for me and my audience.

After several years of hard work, and dedicating myself to understanding the ins-and-outs of email marketing, I feel confident in my understanding of what to write, who to send it to, and how often to communicate with my audience in a way that feels authentic and effective.

It didn’t come easy, but today, email marketing has become the most integral part of my business and has helped me generate over $3,000,000 in online sales.

I’ve created Email Marketing Magic because I want to show you how everything I have learned, and how you can make email marketing work for you, too.

This isn’t a course about what worked for me years ago. I will show you exactly what I am doing TODAY in my email marketing to get the results I want.

You work hard for your business. let your business work hard for you.

It’s time to no longer feel like you're wasting time and just "playing" with your email list. With Email Marketing Magic, you're going to build systems and automations that allow for your business to run on its own.

What Students Say

No items found.

Course Curriculum

Welcome Students!

  • Welcome! Watch this First
  • Office Hours
  • The Magic Student Center

Part 1 / Module 1: Setup and Foundation

  • Welcome to Part 1, Module 1!
  • Lesson 01: 100 Emails Challenge
  • Lesson 02: Get Your ConvertKit Account Started
  • Lesson 03: 3 Things to Make Sure You Do First
  • Lesson 04: Basic Email Terms and Definitions (Overview)
  • Lesson 05: Importing an Existing Email List
  • Lesson 06: The Design and Voice of Your Email
  • You've Completed Your Foundations Module!

Part 1 / Module 2: Optimizing Entry Points

  • Welcome to Module 2
  • Lesson 01: Create Forms that Convert
  • Lesson 02: Build Great Landing Pages
  • Lesson 03: Make Better Lead Magnets
  • Lesson 04: Select Your "Signature Download"
  • Lesson 05: Create Content Upgrades that Convert
  • Lesson 06: Customizing Thank You Pages That Rock
  • You've Completed Optimizing Your Entry Points!

Part 1 / Module 3: Grow Your List

  • Welcome to Module 3
  • Lesson 01: Audit Your Website
  • Lesson 02: Collect Emails from a Podcast
  • Lesson 03: Collect Emails from a YouTube Video
  • Lesson 04: Earn Email Subscribers from Guest Appearances
  • Lesson 05: Radically Grow Your List with Webinars
  • Lesson 06: Create a Challenge that Moves People
  • Lesson 07: Start a Viral Contest that Converts into Emails
  • Lesson 08: Understand How Paid Promotion Fits Into This
  • You've Completed Learning How to Grow Your List!

Part 1 / Module 4: What to Send

  • Welcome to Module 4
  • Lesson 01: Broadcast Emails
  • Lesson 02: Autoresponder Emails
  • Lesson 03: Nurture Sequences and Newsletters
  • Lesson 04: The Email Template Bank
  • Lesson 05: WHEN to Send Emails
  • You've Completed Learning What to Send!

Part 1 / Module 5: Optimizing Your Emails

  • Welcome to Module 5
  • Lesson 01: Increasing Open Rates
  • Lesson 02: Increasing Click-Through Rates
  • Lesson 03: Increasing Deliverability (Emails that Actually Reach the Inbox)
  • Lesson 04: Purge and Clean Your List
  • Lesson 05: Create Regular Backups of Your List
  • Lesson 06: Enhancing the Subscriber Experience
  • You've Completed PART 1!

Part 2 / Module 1: Segmentation and Tagging

  • Welcome to Part 2 - Module 1!
  • Lesson 01: What is Tagging and Segmentation?
  • Lesson 02: Discover Your Sub-Audiences
  • Lesson 03: Who is a Customer?
  • Lesson 04: Using Tags and Segments in Your Emails
  • You've Completed Learning about Segmentation and Tagging!

Part 2 / Module 2: Integrations

  • Welcome to Module 2
  • Right Message
  • Teachable
  • LeadPages
  • Shopify

Part 2 / Module 3: Automation

  • Welcome to Module 3
  • Using Visual Automations
  • Creating Other Automation Rules
  • To Finish Up...

Part 3: The ABC Bank

  • Autoresponder Bank
  • Broadcast Bank
  • Campaign Bank

Your Instructor

Pat Flynn
Founder, Smart Passive Income

Pat Flynn is a blogger, podcaster, author and course creator, best known for his website SmartPassiveIncome.com. On his blog, Pat shares what works – and what doesn't – so that you know exactly how to build a better business. Pat is also the host of the popular Smart Passive Income Podcast, a show with over 11 million downloads that has been featured in the New York Times.

Frequently asked questions

When does the course start and finish?

Whenever you want! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.