Clarity Week

Increase demand for your brand so you can charge what you want and work with ideal clients

Recommended by Teachable

$

197

FREE

$

97

$

197

  • Unlimited access to the curriculum
  • Brand Clarity Code Assessment
  • Resources, templates, worksheets...

Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Price:

$

197

FREE

$

97

Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

About this course

FOR COACHES, CONSULTANTS, & CREATIVES: DEFINE YOUR PSYCHOLOGY-DRIVEN BRAND STRATEGY IN 1 WEEK

Increase demand for your brand so you can charge what you want, work with ideal clients, and build trust faster.

  • Become known as the go-to in your space
  • Define your unique message to stand apart from the noise
  • Attract leads & sales to you


Get Clarity to Get Growing

Are you ready to attract more of the right people to your audience? (You know, the ones who value your work and are THE BEST to work with.)

Feel like screaming every time someone tells you to do another “ideal client avatar” exercise?

Secretly wishing someone will just tell you what your unique message, method,and magic is? (And at the same time, so tired of all. the. advice. everywhere.)

There are gurus at every corner promising to give you THE secret tactic or marketing scheme. Many of them don’t want you to realize that you’ve had access to the answers this whole time – you just needed some space and strategies to extract the genius that’s already inside your brain.


SYMPTOMS OF AN UNCLEAR & UNFOCUSED BRAND INCLUDE…

  • Something feels ‘off’ in the way you show up online, but you can’t quite place your finger on it
  • Constantly second-guessing your niche, product suite, focus, and overall message
  • Feeling like you can’t make sales without chasing & trying to convince potential clients

WHY BRAND STRATEGY? WHY RIGHT NOW?

I know how easy it is to find yourself constantly running to the next idea, client project, or fire that needs to be extinguished.

Let’s dedicate a week to work ON your business, instead of IN your business.

When our brands are built the right way, we see results like:

  • Demand increases, meaning your ideal clients seek you out, and feel honored to work with you (same goes for collaboration & PR opportunities)
  • Ease & joy that comes from knowing you’ll have reliable sales coming in, and that you can choose the clients YOU want to work with
  • Your work gets to impact and reach all of the people you are meant to serve. No more playing small!


The Clarity Code Framework flips typical brand strategy inside out and upside down. Instead of focusing on who we think we “should be” or “need to be” to attract ideal clients, we focus on our innate strengths and truth. Our potent purpose and personality naturally attracts the best clients to us – without needing to resort to cheesy internet marketing techniques, bending over backwards to please others, or being someone we are not.

I developed this framework over the last decade. Previously, I only shared pieces of the system in different places, and reserved the full framework for my 6- and 7-figure agency clients. But now that I’ve had time to hone in and improve the system over the years, I want to share it with as many entrepreneurs as possible.

Building a psychology-driven brand means that we need to recognize that there are invisible forces that are driving both our own actions and the actions of our ideal clients, including purchasing behavior. Until we address what is beneath the surface, we miss out on opportunities to serve the people we are meant to serve.

I’ve designed this course to be more valuable than courses that cost $1000 or more. Because—let me be honest—my goal is that after teaching you how to create the strategy, you’ll be BLOWN AWAY by all of the value I share. And when the workshop is over, I’d love to work with some of you to help you bring your new brand strategy to life in one of my courses, programs, or services.

But no matter what, you’ll walk away from this week of in-depth live training with

✔️ crystal clarity about your brand strategy that you can use to…

✔️  build a business in alignment with your greatest strengths, and to…

✔️  leverage psychology and emotion to attract clients & students that you love to work with.


BY THE END OF THE WEEK, YOU’LL WALK AWAY WITH:

✅ Mastery of exactly which elements are important for attracting ideal clients on an intuitive, emotional, and gut level

✅ A customized action plan for the next quarter to implement what you learn into your brand

✅ A framework to return to again and again, if you are ever feeling stuck or unclear in the future

✅ A content & campaign plan to attract new leads & sales to your brand

✅ A new understanding of the subconscious and invisible forces that are influencing your brand’s results

✅ New on-brand language and messaging to sell more of your signature product or service


Kind Words from Previous Students

Everything You’ll Get

5 Recorded Q&A Sessions

When I taught the course live, I hosted a daily Q&A session. Get all 5 60-90 minute recordings to learn from.

Brand Future Assessment

On the last day, I’ll be granting you access to a brand new comprehensive brand assessment to help you determine *exactly* what your next steps will be to implement the strategy you create.

Templates, swipes, examples...

This is a fully resourced course. From mad-libs style exercises, to resource lists, to numerous client examples at every turn, your learning experience will be engaging, fun, and appeal to different learning styles.

This is the most valuable course I’ve ever taught for $97.

Check out what my previous students have to say about previous courses & classes:

What Students Say

No items found.

Your Instructor

Kaye Putnam

As a fresh college graduate, with my Marketing & Psychology degree in hand, I expected to follow the traditional route to “success.” There was one, glaring problem: my husband’s job required us move every 2-3 years. After two moves and quitting corporate jobs, I knew there had to be a better way. I discovered the world of online entrepreneurship. In my first year, I obsessively studied every marketing tactic you can think of and tried to emulate what the “big names” were doing.

I bumbled along for over a year. Then, I stumbled on a website in a totally movie-worthy cliche “Eureka!” moment. It described each of the 12 Brand Archetypes. As I read each one, a light switched on. I could suddenly see the psychological foundation under the brands I love to follow. I understood what fueled the demand for their brand.

Frequently asked questions

What if I already have a brand?

We all have brands! (Whether we’ve been intentionally building them or not.) This event is designed to upgrade and improve the foundation you already have in place. We’re going to go much deeper than what most people consider to be their “brands.”

What types of brands is this for?

If you’re a human entrepreneur that sells products or services to humans, the training will apply to you. However, the ‘Offer Doctor’ day is geared more especially toward service, information, and consulting types of businesses, rather than ecommerce.

What all am I getting?

This is a fully-developed online course. You’ll get the course curriculum, course workbook, and additional resources. It’s an incredible value for the investment!

How are we going to cover it all in a week?

I have the gift of making big, hairy, complicated subjects streamlined and easy to digest. While I wouldn’t ever promise that you could implement everything we cover in a week (brand building takes time!) we are going to cover defining your psychology-driven brand strategy in great detail. Buckle up, and get ready to learn!

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.

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Clarity Week

By
Kaye Putnam

Increase demand for your brand so you can charge what you want and work with ideal clients

Recommended by Teachable

Your Outcome

  • Unlimited access to the curriculum
  • Brand Clarity Code Assessment
  • Resources, templates, worksheets...

Full Price
$
97
$
197
Pay Monthly
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/MO
Enroll Now
30 Day Money Back Guarantee
Price:
$
97

About this course

FOR COACHES, CONSULTANTS, & CREATIVES: DEFINE YOUR PSYCHOLOGY-DRIVEN BRAND STRATEGY IN 1 WEEK

Increase demand for your brand so you can charge what you want, work with ideal clients, and build trust faster.

  • Become known as the go-to in your space
  • Define your unique message to stand apart from the noise
  • Attract leads & sales to you


Get Clarity to Get Growing

Are you ready to attract more of the right people to your audience? (You know, the ones who value your work and are THE BEST to work with.)

Feel like screaming every time someone tells you to do another “ideal client avatar” exercise?

Secretly wishing someone will just tell you what your unique message, method,and magic is? (And at the same time, so tired of all. the. advice. everywhere.)

There are gurus at every corner promising to give you THE secret tactic or marketing scheme. Many of them don’t want you to realize that you’ve had access to the answers this whole time – you just needed some space and strategies to extract the genius that’s already inside your brain.


SYMPTOMS OF AN UNCLEAR & UNFOCUSED BRAND INCLUDE…

  • Something feels ‘off’ in the way you show up online, but you can’t quite place your finger on it
  • Constantly second-guessing your niche, product suite, focus, and overall message
  • Feeling like you can’t make sales without chasing & trying to convince potential clients

WHY BRAND STRATEGY? WHY RIGHT NOW?

I know how easy it is to find yourself constantly running to the next idea, client project, or fire that needs to be extinguished.

Let’s dedicate a week to work ON your business, instead of IN your business.

When our brands are built the right way, we see results like:

  • Demand increases, meaning your ideal clients seek you out, and feel honored to work with you (same goes for collaboration & PR opportunities)
  • Ease & joy that comes from knowing you’ll have reliable sales coming in, and that you can choose the clients YOU want to work with
  • Your work gets to impact and reach all of the people you are meant to serve. No more playing small!


The Clarity Code Framework flips typical brand strategy inside out and upside down. Instead of focusing on who we think we “should be” or “need to be” to attract ideal clients, we focus on our innate strengths and truth. Our potent purpose and personality naturally attracts the best clients to us – without needing to resort to cheesy internet marketing techniques, bending over backwards to please others, or being someone we are not.

I developed this framework over the last decade. Previously, I only shared pieces of the system in different places, and reserved the full framework for my 6- and 7-figure agency clients. But now that I’ve had time to hone in and improve the system over the years, I want to share it with as many entrepreneurs as possible.

Building a psychology-driven brand means that we need to recognize that there are invisible forces that are driving both our own actions and the actions of our ideal clients, including purchasing behavior. Until we address what is beneath the surface, we miss out on opportunities to serve the people we are meant to serve.

I’ve designed this course to be more valuable than courses that cost $1000 or more. Because—let me be honest—my goal is that after teaching you how to create the strategy, you’ll be BLOWN AWAY by all of the value I share. And when the workshop is over, I’d love to work with some of you to help you bring your new brand strategy to life in one of my courses, programs, or services.

But no matter what, you’ll walk away from this week of in-depth live training with

✔️ crystal clarity about your brand strategy that you can use to…

✔️  build a business in alignment with your greatest strengths, and to…

✔️  leverage psychology and emotion to attract clients & students that you love to work with.


BY THE END OF THE WEEK, YOU’LL WALK AWAY WITH:

✅ Mastery of exactly which elements are important for attracting ideal clients on an intuitive, emotional, and gut level

✅ A customized action plan for the next quarter to implement what you learn into your brand

✅ A framework to return to again and again, if you are ever feeling stuck or unclear in the future

✅ A content & campaign plan to attract new leads & sales to your brand

✅ A new understanding of the subconscious and invisible forces that are influencing your brand’s results

✅ New on-brand language and messaging to sell more of your signature product or service


Kind Words from Previous Students

Everything You’ll Get

5 Recorded Q&A Sessions

When I taught the course live, I hosted a daily Q&A session. Get all 5 60-90 minute recordings to learn from.

Brand Future Assessment

On the last day, I’ll be granting you access to a brand new comprehensive brand assessment to help you determine *exactly* what your next steps will be to implement the strategy you create.

Templates, swipes, examples...

This is a fully resourced course. From mad-libs style exercises, to resource lists, to numerous client examples at every turn, your learning experience will be engaging, fun, and appeal to different learning styles.

This is the most valuable course I’ve ever taught for $97.

Check out what my previous students have to say about previous courses & classes:

What Students Say

No items found.

Your Instructor

Kaye Putnam

As a fresh college graduate, with my Marketing & Psychology degree in hand, I expected to follow the traditional route to “success.” There was one, glaring problem: my husband’s job required us move every 2-3 years. After two moves and quitting corporate jobs, I knew there had to be a better way. I discovered the world of online entrepreneurship. In my first year, I obsessively studied every marketing tactic you can think of and tried to emulate what the “big names” were doing.

I bumbled along for over a year. Then, I stumbled on a website in a totally movie-worthy cliche “Eureka!” moment. It described each of the 12 Brand Archetypes. As I read each one, a light switched on. I could suddenly see the psychological foundation under the brands I love to follow. I understood what fueled the demand for their brand.

Frequently asked questions

What if I already have a brand?

We all have brands! (Whether we’ve been intentionally building them or not.) This event is designed to upgrade and improve the foundation you already have in place. We’re going to go much deeper than what most people consider to be their “brands.”

What types of brands is this for?

If you’re a human entrepreneur that sells products or services to humans, the training will apply to you. However, the ‘Offer Doctor’ day is geared more especially toward service, information, and consulting types of businesses, rather than ecommerce.

What all am I getting?

This is a fully-developed online course. You’ll get the course curriculum, course workbook, and additional resources. It’s an incredible value for the investment!

How are we going to cover it all in a week?

I have the gift of making big, hairy, complicated subjects streamlined and easy to digest. While I wouldn’t ever promise that you could implement everything we cover in a week (brand building takes time!) we are going to cover defining your psychology-driven brand strategy in great detail. Buckle up, and get ready to learn!

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.