Learn to Create a Product That Sells in 30x500

Don't launch a flop. Research your customer, build an audience, and make money on launch day!

Recommended by Teachable

$

1999

FREE

$

1899

$

1999

  • Learn to build and grow an audience from scratch
  • Learn a systematic and repeatable approach to building your audience, creating content for marketing, and launching products and courses that your audience wants
  • Nearly 100 action-packed lessons: professionally edited video lessons, interactive practice exercises, and detailed step-by-step tutorials.
  • Save $100, an exclusive Discover Fest offer
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Price:

$

1999

FREE

$

1899

Teachable Best Price Guarantee™

If you find it cheaper anywhere else, we'll refund you the difference.

Your Outcome

“What if I launch a product that nobody wants to buy?”

‍When you want to create a product – whether it’s a book, a course, software, or anything in between – you typically start at the beginning and with the most obvious ingredient the product itself, or as we often say, “the idea.”

Because when you can create, the act of having ideas and then creating them feels most natural and straightforward.

But it makes it so easy to end up with a product that nobody wants to buy.

And isn't that every new entrepreneur's worst nightmare? All that work, and nobody cares.

Failure. Not even dramatic failure — a flop, a fizzle.

Making something that nobody wants to buy.

Let's press pause that horror scenario for a moment and consider the alternative...

What if you knew that your product would launch to happy customers and predictable sales on day one?

‍If you knew exactly what your customers wanted, you wouldn’t have to worry about convincing them of anything. You could simply show them how to get it.

You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people.

You could stop worrying, “Will anyone want this?” because you'd know they do.

You could stop wondering, "What if they don't like it?" because you made it just for them.

‍You could kick your fears to the curb and launch your new product to an excited list of people who trust you, who happily pay for things, and who already want the thing you have to offer them.

You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”

Shut up and take my money!

You could make sales on launch day.

‍You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.

Plus, earning money by helping people. The best feeling ever!

Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made.

And not just once, but over and over and over. Every launch day is even better than the last!

 

So, how do you create predictable, repeatable sales?

‍Remember, the goal of a business isn't just to make things. It’s to sell things. 

And you can't sell things unless you have people who want to buy.

You need customers.

Customers are the pivotal ingredient in business success. The one thing you cannot succeed without.

And if you want sales on launch day, you must start with the customer.

Figure out what they need. What they want. What they're willing to buy — to pay for, to read, to use, to share, to recommend.

And then figure out a way you — yes, you! — can give it to them.

 

Knowing and understanding your customer is the most repeatable, predictable path to success. 

When you learn what your would-be customers need, want, and are willing to buy (read, share, use, recommend), you also learn…

  • ...what content will attract them. No more begging for traffic or wasting money on Facebook ads! 🙏
  • ...what CTA will compel them to subscribe. Watch your email list grow. 📈
  • ...what you can do to earn their trust. People who trust you want to buy. 🤝
  • ...what price will seem fair — or like a steal. Set premium prices with confidence. 💸
  • ...what emails they'll open. 25-40% open rates? No problem! 💌
  • ...and what sales copy will open their wallets. 💰💰💰

When you start with the customer instead of “an idea,” everything becomes clear and a whole lot easier.

You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass.

You can make a plan. Execute that plan. Get shit done. Grow an audience.

And of course, build a product that they need, want, and are ready to buy.

And then launch, to sales! 💸



Learn and practice focusing on your customers, from the comfort of wherever you are, by joining 30x500.

30x500 is the product business & launch course created by Amy Hoy and Alex Hillman of Stacking the Bricks. That’s us!

10+ years in the making, 30x500 has thousands of alumni around the world.

Some of our alumni earn an extra $10k-20k per year on the side of a full time job. Others have diversified their consulting income to include product revenue with books, courses, apps, and more. Still others have fully replaced their job or consulting income with products, with some making more money and growing teams bigger than we have!

30x500 is designed from the ground up to help creative people like you set and achieve your business goals.

Before you join 30x500, here are the 3 most important details you should know:

1. 30x500 is a self-paced online course

You don't need to worry about time zones for attending live events, and you definitely don’t have to travel anywhere. 

You get access to a blend of short, tightly edited lessons (5-15 mins each) with guided practice and tools to assess your progress. 

When you sign up for 30x500, you can start viewing and using the lessons immediately instead of waiting for the "first day of class."

You can work and make progress at your own pace, and on your own schedule.

Also unique to 30x500: Virtual Hot Seats! We’ve been teaching long enough to know that when you’re learning something new, it’s easy to feel like you’re doing it wrong. In most self-guided courses, you’re on your own to push through the uncertainty of being a newbie. 

But we’ve invented a style of post-exercise workbook to help you compare your work to the work of other real students just like you, and to learn how to ask yourself the right questions to refine your skills and improve with continued practice. 

Virtual Hot Seats give you a clear path to practice with confidence!

2. You do not need to have an idea.

You don't need to have an audience, or an email list. You don't even need to know who your audience is.

In fact, the 30x500 systems tend to work even better when you don't already have your heart set on a specific "idea" that you want to build. 

That’s because the chances are nearly 100% that your “idea” was flawed from the start and, like most startup ideas, doomed to fail. Which means that no amount of 30×500 will fix it.

For the same reasons, 30x500 doesn’t teach you how to “validate” your ideas. Instead we teach you how to start with audience research every time, ensuring you can launch with confidence. 

If you already have a product for sale, and it’s made at least 100 sales, but you’re unsure how to continue or repeat your success, 30x500 could be great for you too! We have students who have joined 30×500 after making quite a bit of money in product sales, but because they had no idea what caused that success or how they could duplicate it, they chalked it up to luck. This kind of luck is paralyzing. You’re afraid to change anything because you don’t know what worked the first time. Or if you’ll manage to break it.

30×500 is all about creating predictable, repeatable results. The students who’ve taken our course after launching gained an understanding of why people have bought their product so far. They realized which steps they took – admittedly by accident – to get where they are so far. And from there, they can move forward confidently doing more of the right things.

The techniques you’ll learn in 30×500 will almost certainly help you do more of the right things: to upgrade your mind-reading abilities for your audience, to reach & persuade more with your marketing, and to pitch and sell your existing product better than you have before.

3. If somebody out there will pay you hourly for your skills, then you can make & sell a product.

Yep, that’s right. If you can get somebody to pay you hourly for your skills, you absolutely can create a product that will sell.

This is true of people with full time jobs, as well as freelancers and consultants.

The bulk of 30x500 lessons are geared towards people with "creative" skills. If you get paid to design, you can create a product. If you get paid to build software, you can create a product.

But if you get paid to communicate, to write, plan, market, or teach, you can make a product too.

When you get paid to do a thing, you’ve already got three built-in markets to tap:

  1. People who would want to hire you – including those who want to, but can’t
  2. People who are like you & do what you do
  3. People who want to be like you & do what you do

For group #1, you can create products which help the potential client get their shit done. Tools and teaching that helps them get a better deal, or better results, from people they hire. Figure out who to hire and when. Give them the advice those clients always seem to need. Help them help themselves, especially for the ones who can’t afford you.

For group #2, look at your workflow and your business. What stinks? What could be better? What tools or processes do you use – or would you love to have? How can you work more efficiently, better, and earn more money?

For group #3, it’s all about the aspiration. Create education, tools, processes, and premade bits that help newbs do better work, up their game, earn more, charge more, learn.

By the way: the “if people pay you, you can make a product” rule goes double for designers, developers, & writers. Because not only do you create things – design, code, writing – you have the expertise needed to create tools to create those things easier, faster, more efficient, better. You don’t just know how to create widgets, you can create systems for creating widgets.

You own the means of production… and carry it around with you, in your head!

Once you're enrolled in 30x500 you'll learn how to take the right steps, in the right order, to start selling those things instead of your time.

‍Our battle-tested 30x500 processes will show you how to:

  • Pick an audience that you're best suited to serve
  • Use Sales Safari to become a professional lurker, building a deep understanding of your audience
  • Crank out catnip-like goodies for your audience to earn their trust and make them crave more
  • Come up with infinite product concepts, more than enough to build your brick stacking empire
  • Write attention-grabbing sales copy, even if you don't consider yourself a writer
  • Execute your first product launch (of many) with certainty...and sales

 

The systems, techniques, and processes you'll learn in 30x500 have been developed over 10+ years and by observing the successes and struggles of 2,000+ people with their launches generating $40+ million in combined student earnings.

Bottom line: If you use the 30x500 process, the process works.

Yes, process — it's the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life.

The 30x500 roadmap will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path. 


 

Syllabus Overview: Here's exactly what you'll learn…

The entire 30x500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.

And we've ruthlessly cut anything that might stand in your way: you won't find a lick of hand-wavey theory or rehashed Medium advice in here.

If you put in the work, you can get your little wins from the very first hour. Really!

Your first assignment will be to find your audience and read their minds...stat!

No customer = no product. Customers come first. So as soon as you enroll, you'll start building your customer base right away.

Scared you don't know how? Don't worry, we'll show you exactly how, step by step. You'll jump right into Sales Safari, our battle-tested research technique.

Cuz you're already surrounded by solid gold market research, it's just invisible. With Safari you'll finally learn to see it. You'll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.

You will:

  • Tap an infinite, endless list of ways to reach and help your audience with bite-sized marketing magnets (we call them Ebombs), and start shipping Ebombs right away
  • Earn readers trust and start to grow your email list, the PROVEN best sales channel ever
  • Start creating and writing in ways that makes your audience go “OMG, it's like you read my mind!”
  • Create a connection, reputation, and relationships with your audience and building a long term source of traffic, straight to your site.‍
  • Design and create even more types of successful of Ebombs.
  • Reverse engineer your audience's pain into the products they need and want.
  • Write sales copy that makes your customers reach for their wallets.
  • Plan and scope your product, making sure you can ship it in weeks instead of months or years.
  • Run your very first launch, using all of the techniques you've learned to create a symphony of sales. 💸

What will you create and sell? How will you describe it to your prospective customers? How should you price it and launch it?

 

No more guessing, ever. Every answer comes from your Sales Safari data, and 30x500 shows you how, step by step.

And every element will be specially tuned to your audience, making them feel like you made it just for them.


Are you ready to learn how to create products that people want to buy?

Are you ready to become our next success story?

I hope you are! There's nothing I love more than success stories.

Naturally, I enjoy teaching, cajoling, nagging, even inspiring — but there's nothing I love more than letting our students do the talking.

Whether they're seeing their first tiny wins:

tiny win

Or hitting a major milestone:

major milestone

Or hitting an even more major milestone:

even more major milestone

 

Or having a heavens part, lights shine down experience where it all clicks:

big picture

 

And then there's that moment where you realize just a few hours of work can turn into enough ROI to last you nearly an entire career:

the whole system

There's no reason — no reason! — the next screenshot couldn't be you.

If you get paid for your time to create, teach, guide, manage, or process… those are skills you can crystallize into a product to help people. We'll show you how.

You'll never have to wonder, "is this a good idea?" or "are people going to want it enough to pay for it?" Your time is precious (and finite). You'll be able to spend it on things you know will work.

Pain, heartache, and an empty bank account: successfully averted. 


The 30x500 Guarantee: Our promise to you.

We care more about our students' success than taking their money. 

Easy to say, but for years we've actively turned away students who had to borrow money to take the course, students with unreasonable expectations for their financial success, students not equipped to make a product, and students who don't seem willing to do the slow work to build a business incrementally.

We're honest to the end about the level of effort, skills, and other ingredients required.‍ 

Here's a list of the top reasons you would NOT want to do 30×500, including personality types and audience types that are not recommended for this course and approach.

 

We expect you to be honest about your best effort to apply the process that you learn. 

This is NOT a get rich quick program, or a startup lottery. Following the 30×500 process takes time, and effort… but it does work. Your wins might seem small at first, but if you keep going, they'll become bigger wins before you know it. You don't even need to get things perfect to get great results. In most cases, doing things 20% right will get you better results than doing nothing.

If you take the small, unsexy steps: if you practice each element of the 30×500 process and still DO NOT feel like you are making progress 90 days after you begin doing the work, we will try to work with you to identify what's missing. 

 

And if that doesn't work, we'll give you a full refund.

What Students Say

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Your Instructor

Amy & Alex

Amy quit her last (very cushy) job in 2007, opened up a consultancy for Fortune 100 companies, and then threw that all out the window to start a product biz after procrastinating for years. Her early technical ebooks & workshops earned hundreds of thousands of dollars while she bootstrapped her software business with her husband; Noko and her other software products have earned millions of dollars since launch.


Her hard-earned lessons in bootstrapping - delivered with her trademark bullshit-free honesty - have helped countless people get off their butts and ship.


Alex founded Indy Hall in 2006 while he was still a freelance web developer, and has grown it into one of the world's first, and longest running coworking communities with hundreds of members. He’s worked with creators at all stages to start and grow their businesses, and published his book The Tiny MBA as a pocket guide to helping creative entrepreneurs learn – and return to – first principles). 


Many credit Alex with their starts, citing his non-nonsense credo "JFDI" (just effing do it) as a source of inspiration to stop with the excuses and, well, JFDI.

Frequently asked questions

Is 30×500 right for me?

Most of the time, if you're asking this question you're really asking one of the following:


  • Will it work for my existing idea/product?
  • Will it work for my audience?
  • Will it work for me, personally?


We've answered all three of these questions in detail for you here.


If you've read that page and still are unsure, please email us team@stackingthebricks.com before signing up!

What happens after I buy?

When you log in for the first time you'll see a few special lessons that we've created to welcome you to the 30×500 Academy: some recommended reading to help you get ready and some mini-assignments to help you hit the ground running.

Will Amy & Alex be available if I get stuck?

Our priority is for you to succeed, so when you have specific questions about understanding and applying what you're learning, we'll absolutely do our best to support you via email and our student community channels. 


But to keep expectations clear, enrolling in 30×500 Academy does not turn Alex & Amy into your private 24/7 business or life coaches. If you email us for help, we ask that you're respectful of our time and more importantly, that you're actually doing the work and not just asking questions to avoid the work. 😉

Can 30×500 help me validate my existing idea?

Nope. Idea validation is backwards, and a technique for the land of wishin' and hopin' and we don't teach that here. 


30x500 teaches you how and why this path leads to failure more often than success, and gives you a repeatable process for coming up with better “ideas” that you already know people will buy.

Okay… can I learn how to make more sales with my existing product?

If you already have a product that's made at least 100 sales, the 30×500 techniques can help you make more sales and grow your product empire further, by understanding your market even better, and marketing and selling more effectively. 


Read more here to see if 30×500 is right for you or email team@stackingthebricks.com with more details about your existing product business.

Is there a "community" component to 30×500 Academy?

You'll get access to a private chat room for you to meet & connect with fellow 30x500 students. But be careful not to let the community become a distraction from the real work!

Why is it called 30x500?

30×500 is a formula, a simple bit of arithmetic.


Before we created 30×500 we noticed that many of our very talented friends were stuck—miserable—at startup and corporate jobs they hated. They looked longingly into the world of having a product business of their own, but were faced with the chasm of how to replace their existing income.


If their income was something like—say, a healthy $180k/year salary—they could never imagine themselves building a business to replace that. Until we broke it down for them: you only need to deliver $30/month worth of value to 500 customers to gross $180k/year. That's 500 customers, on the ENTIRE INTERNET.


When you see those numbers, success as a bootstrapping solo entrepreneur starts to look so much more achievable. Hence, 30×500. Of course, both of those numbers are variables. Deliver $100/month to 150 customers, same outcome (with less support!). Introduce a second product, especially one that your existing happy customers are likely to buy, and the numbers start to… well, stack up.


That's why this little bit of math is at the heart of Stacking the Bricks to build your business.

I’m NOT a designer or a developer. Will 30×500 work for me?

Probably! You don't need to be a designer, developer, or writer to successfully use the concepts that we teach in 30×500. 


You do not need to have technical or programming skills. You should have the skills to create a product without outsourcing the product creation itself. Do you have those skills?


Hint: if you're currently paid to perform a skill, you can create a product.


If you're not sure, read this first. And if you're still not sure if 30×500 is for you, email us at team@stackingthebricks.com and ask us!

What if I'm based outside of the United States? Will 30×500 still work if I live in a different country?

You won't find any US centric concepts in 30×500. All of the Sales Safari work you'll be doing you can do from anywhere, on audiences from anywhere. That's the beauty of using the Internet.


We have success stories from all over the world, and 30×500 students are enrolled from everywhere you can imagine.


Some countries DO have specific needs when it comes to tools and regulations (especially once money starts changing hands), but we don't focus much on tools because they're such a tiny part of the process. Any tool we recommend, however, almost certainly has an international-friendly equivalent.


And since 30×500 Academy is something you can complete on your own time, you don't have to worry about time zones. Any “live” events we host for our students are also recorded for watching when it's easy for you.


If you're concerned about language issues—specific to the course or the exercises—or if you're still not sure if 30×500 is for you, email us at team@stackingthebricks.com and ask us!

How long will the course material be available?

Forever! Once you're enrolled, you'll have continued access to the 30×500 video lessons, PDF workbooks, and exercises.

How much time will I need to dedicate to this course?

How much time will I need to dedicate to this course?

Naturally, the more time you invest, the more and better results you'll get in less time. Duh :)


Some of our students have diligently tracked their time and reported approximately 40 hours of actual course material to "complete" - so roughly equivalent to a semester long college course.


But 30×500 is designed so that you can start seeing results within your first couple of hours of work, and if you keep working your results will build over time. It's more important to set a pace that you can keep up so you achieve the results than to “rush” the 40–50 hours and do a poor job.


We’ve included guides and workbooks to help you set your pace and track your progress, too!


How soon will I be able to launch my first product?

Part of what you'll learn is to redefine what a "product" actually is. Within the first couple of hours of 30×500 lessons, you'll have learned enough to start shipping Ebombs, which are really just tiny, free products.


Your first PAID product will take more work, but the timeline is entirely dependent on your willingness to apply the steps (remember, 9 out of 10 failures in our class are the result of not doing ANY steps).


If you're motivated and focused on your audience, it's entirely possible for you to get results faster. But we're not here to tell you when you can or can't launch. Your results are entirely based on the work you put in: doing Sales Safari, shipping Ebombs, backwards planning, and actually launching.

I still have questions!

I'm sure we have answers for you—just drop us an email at team@stackingthebricks.com.

Earnings Disclaimer in Plain English

We believe that if you can make things, you can make things that help other people… and those people will often be willing to reward you with money. That's the beauty of commerce. We believe in the power of observing, listening, and serving others. We believe that you build trust by helping people where they are, and creating value for them. We believe in using habits, systems, and processes so that you can spend more time creating impact and focusing on the things that you really care about. And we believe that business is a skill like any other — that it can be learned (and therefore taught).


As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn money with our ideas, information, tools, or strategies. Please do not construe anything we have written or recorded as being a guarantee. There are no guarantees. There is no "secret" to success in business, only the hard work to create and serve a customer.


We share what we've learned from our combined 30+ years of business because most of these lessons were hard-earned. We can share our advice, great content, direction, exercises, and strategies with you to help you take the next step.


But your successes in business – and in life – are up to you and the amount of effort and resources that you are willing to put into them.


Nothing on this page or any of our websites are a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here, or on any of ours sites, are estimated earnings provided by our alumni and should not be considered a promise of potential earnings — only to show you what they have accomplished. In fact, many people who purchase this and other programs never put the work into implementing what they learn. Those students get little to no results, because that is the result of doing nothing.


More than anything we believe in being upfront, honest, and trustworthy. We expect the same of our customers and students as well.


None of our alumni or guests on our podcast have been compensated in any way other than advice (the advice we share with you in those recordings and case studies).


We have no affiliate programs. We have no "partners."

30 Day Money Back Guarantee

It's completely risk free to buy a course on Discover.

Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.

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Learn to Create a Product That Sells in 30x500

By
Amy & Alex

Don't launch a flop. Research your customer, build an audience, and make money on launch day!

Recommended by Teachable

Your Outcome

  • Learn to build and grow an audience from scratch
  • Learn a systematic and repeatable approach to building your audience, creating content for marketing, and launching products and courses that your audience wants
  • Nearly 100 action-packed lessons: professionally edited video lessons, interactive practice exercises, and detailed step-by-step tutorials.
  • Save $100, an exclusive Discover Fest offer
Best Price Guaranteed*
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“What if I launch a product that nobody wants to buy?”

‍When you want to create a product – whether it’s a book, a course, software, or anything in between – you typically start at the beginning and with the most obvious ingredient the product itself, or as we often say, “the idea.”

Because when you can create, the act of having ideas and then creating them feels most natural and straightforward.

But it makes it so easy to end up with a product that nobody wants to buy.

And isn't that every new entrepreneur's worst nightmare? All that work, and nobody cares.

Failure. Not even dramatic failure — a flop, a fizzle.

Making something that nobody wants to buy.

Let's press pause that horror scenario for a moment and consider the alternative...

What if you knew that your product would launch to happy customers and predictable sales on day one?

‍If you knew exactly what your customers wanted, you wouldn’t have to worry about convincing them of anything. You could simply show them how to get it.

You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people.

You could stop worrying, “Will anyone want this?” because you'd know they do.

You could stop wondering, "What if they don't like it?" because you made it just for them.

‍You could kick your fears to the curb and launch your new product to an excited list of people who trust you, who happily pay for things, and who already want the thing you have to offer them.

You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”

Shut up and take my money!

You could make sales on launch day.

‍You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.

Plus, earning money by helping people. The best feeling ever!

Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made.

And not just once, but over and over and over. Every launch day is even better than the last!

 

So, how do you create predictable, repeatable sales?

‍Remember, the goal of a business isn't just to make things. It’s to sell things. 

And you can't sell things unless you have people who want to buy.

You need customers.

Customers are the pivotal ingredient in business success. The one thing you cannot succeed without.

And if you want sales on launch day, you must start with the customer.

Figure out what they need. What they want. What they're willing to buy — to pay for, to read, to use, to share, to recommend.

And then figure out a way you — yes, you! — can give it to them.

 

Knowing and understanding your customer is the most repeatable, predictable path to success. 

When you learn what your would-be customers need, want, and are willing to buy (read, share, use, recommend), you also learn…

  • ...what content will attract them. No more begging for traffic or wasting money on Facebook ads! 🙏
  • ...what CTA will compel them to subscribe. Watch your email list grow. 📈
  • ...what you can do to earn their trust. People who trust you want to buy. 🤝
  • ...what price will seem fair — or like a steal. Set premium prices with confidence. 💸
  • ...what emails they'll open. 25-40% open rates? No problem! 💌
  • ...and what sales copy will open their wallets. 💰💰💰

When you start with the customer instead of “an idea,” everything becomes clear and a whole lot easier.

You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass.

You can make a plan. Execute that plan. Get shit done. Grow an audience.

And of course, build a product that they need, want, and are ready to buy.

And then launch, to sales! 💸



Learn and practice focusing on your customers, from the comfort of wherever you are, by joining 30x500.

30x500 is the product business & launch course created by Amy Hoy and Alex Hillman of Stacking the Bricks. That’s us!

10+ years in the making, 30x500 has thousands of alumni around the world.

Some of our alumni earn an extra $10k-20k per year on the side of a full time job. Others have diversified their consulting income to include product revenue with books, courses, apps, and more. Still others have fully replaced their job or consulting income with products, with some making more money and growing teams bigger than we have!

30x500 is designed from the ground up to help creative people like you set and achieve your business goals.

Before you join 30x500, here are the 3 most important details you should know:

1. 30x500 is a self-paced online course

You don't need to worry about time zones for attending live events, and you definitely don’t have to travel anywhere. 

You get access to a blend of short, tightly edited lessons (5-15 mins each) with guided practice and tools to assess your progress. 

When you sign up for 30x500, you can start viewing and using the lessons immediately instead of waiting for the "first day of class."

You can work and make progress at your own pace, and on your own schedule.

Also unique to 30x500: Virtual Hot Seats! We’ve been teaching long enough to know that when you’re learning something new, it’s easy to feel like you’re doing it wrong. In most self-guided courses, you’re on your own to push through the uncertainty of being a newbie. 

But we’ve invented a style of post-exercise workbook to help you compare your work to the work of other real students just like you, and to learn how to ask yourself the right questions to refine your skills and improve with continued practice. 

Virtual Hot Seats give you a clear path to practice with confidence!

2. You do not need to have an idea.

You don't need to have an audience, or an email list. You don't even need to know who your audience is.

In fact, the 30x500 systems tend to work even better when you don't already have your heart set on a specific "idea" that you want to build. 

That’s because the chances are nearly 100% that your “idea” was flawed from the start and, like most startup ideas, doomed to fail. Which means that no amount of 30×500 will fix it.

For the same reasons, 30x500 doesn’t teach you how to “validate” your ideas. Instead we teach you how to start with audience research every time, ensuring you can launch with confidence. 

If you already have a product for sale, and it’s made at least 100 sales, but you’re unsure how to continue or repeat your success, 30x500 could be great for you too! We have students who have joined 30×500 after making quite a bit of money in product sales, but because they had no idea what caused that success or how they could duplicate it, they chalked it up to luck. This kind of luck is paralyzing. You’re afraid to change anything because you don’t know what worked the first time. Or if you’ll manage to break it.

30×500 is all about creating predictable, repeatable results. The students who’ve taken our course after launching gained an understanding of why people have bought their product so far. They realized which steps they took – admittedly by accident – to get where they are so far. And from there, they can move forward confidently doing more of the right things.

The techniques you’ll learn in 30×500 will almost certainly help you do more of the right things: to upgrade your mind-reading abilities for your audience, to reach & persuade more with your marketing, and to pitch and sell your existing product better than you have before.

3. If somebody out there will pay you hourly for your skills, then you can make & sell a product.

Yep, that’s right. If you can get somebody to pay you hourly for your skills, you absolutely can create a product that will sell.

This is true of people with full time jobs, as well as freelancers and consultants.

The bulk of 30x500 lessons are geared towards people with "creative" skills. If you get paid to design, you can create a product. If you get paid to build software, you can create a product.

But if you get paid to communicate, to write, plan, market, or teach, you can make a product too.

When you get paid to do a thing, you’ve already got three built-in markets to tap:

  1. People who would want to hire you – including those who want to, but can’t
  2. People who are like you & do what you do
  3. People who want to be like you & do what you do

For group #1, you can create products which help the potential client get their shit done. Tools and teaching that helps them get a better deal, or better results, from people they hire. Figure out who to hire and when. Give them the advice those clients always seem to need. Help them help themselves, especially for the ones who can’t afford you.

For group #2, look at your workflow and your business. What stinks? What could be better? What tools or processes do you use – or would you love to have? How can you work more efficiently, better, and earn more money?

For group #3, it’s all about the aspiration. Create education, tools, processes, and premade bits that help newbs do better work, up their game, earn more, charge more, learn.

By the way: the “if people pay you, you can make a product” rule goes double for designers, developers, & writers. Because not only do you create things – design, code, writing – you have the expertise needed to create tools to create those things easier, faster, more efficient, better. You don’t just know how to create widgets, you can create systems for creating widgets.

You own the means of production… and carry it around with you, in your head!

Once you're enrolled in 30x500 you'll learn how to take the right steps, in the right order, to start selling those things instead of your time.

‍Our battle-tested 30x500 processes will show you how to:

  • Pick an audience that you're best suited to serve
  • Use Sales Safari to become a professional lurker, building a deep understanding of your audience
  • Crank out catnip-like goodies for your audience to earn their trust and make them crave more
  • Come up with infinite product concepts, more than enough to build your brick stacking empire
  • Write attention-grabbing sales copy, even if you don't consider yourself a writer
  • Execute your first product launch (of many) with certainty...and sales

 

The systems, techniques, and processes you'll learn in 30x500 have been developed over 10+ years and by observing the successes and struggles of 2,000+ people with their launches generating $40+ million in combined student earnings.

Bottom line: If you use the 30x500 process, the process works.

Yes, process — it's the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life.

The 30x500 roadmap will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path. 


 

Syllabus Overview: Here's exactly what you'll learn…

The entire 30x500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.

And we've ruthlessly cut anything that might stand in your way: you won't find a lick of hand-wavey theory or rehashed Medium advice in here.

If you put in the work, you can get your little wins from the very first hour. Really!

Your first assignment will be to find your audience and read their minds...stat!

No customer = no product. Customers come first. So as soon as you enroll, you'll start building your customer base right away.

Scared you don't know how? Don't worry, we'll show you exactly how, step by step. You'll jump right into Sales Safari, our battle-tested research technique.

Cuz you're already surrounded by solid gold market research, it's just invisible. With Safari you'll finally learn to see it. You'll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.

You will:

  • Tap an infinite, endless list of ways to reach and help your audience with bite-sized marketing magnets (we call them Ebombs), and start shipping Ebombs right away
  • Earn readers trust and start to grow your email list, the PROVEN best sales channel ever
  • Start creating and writing in ways that makes your audience go “OMG, it's like you read my mind!”
  • Create a connection, reputation, and relationships with your audience and building a long term source of traffic, straight to your site.‍
  • Design and create even more types of successful of Ebombs.
  • Reverse engineer your audience's pain into the products they need and want.
  • Write sales copy that makes your customers reach for their wallets.
  • Plan and scope your product, making sure you can ship it in weeks instead of months or years.
  • Run your very first launch, using all of the techniques you've learned to create a symphony of sales. 💸

What will you create and sell? How will you describe it to your prospective customers? How should you price it and launch it?

 

No more guessing, ever. Every answer comes from your Sales Safari data, and 30x500 shows you how, step by step.

And every element will be specially tuned to your audience, making them feel like you made it just for them.


Are you ready to learn how to create products that people want to buy?

Are you ready to become our next success story?

I hope you are! There's nothing I love more than success stories.

Naturally, I enjoy teaching, cajoling, nagging, even inspiring — but there's nothing I love more than letting our students do the talking.

Whether they're seeing their first tiny wins:

tiny win

Or hitting a major milestone:

major milestone

Or hitting an even more major milestone:

even more major milestone

 

Or having a heavens part, lights shine down experience where it all clicks:

big picture

 

And then there's that moment where you realize just a few hours of work can turn into enough ROI to last you nearly an entire career:

the whole system

There's no reason — no reason! — the next screenshot couldn't be you.

If you get paid for your time to create, teach, guide, manage, or process… those are skills you can crystallize into a product to help people. We'll show you how.

You'll never have to wonder, "is this a good idea?" or "are people going to want it enough to pay for it?" Your time is precious (and finite). You'll be able to spend it on things you know will work.

Pain, heartache, and an empty bank account: successfully averted. 


The 30x500 Guarantee: Our promise to you.

We care more about our students' success than taking their money. 

Easy to say, but for years we've actively turned away students who had to borrow money to take the course, students with unreasonable expectations for their financial success, students not equipped to make a product, and students who don't seem willing to do the slow work to build a business incrementally.

We're honest to the end about the level of effort, skills, and other ingredients required.‍ 

Here's a list of the top reasons you would NOT want to do 30×500, including personality types and audience types that are not recommended for this course and approach.

 

We expect you to be honest about your best effort to apply the process that you learn. 

This is NOT a get rich quick program, or a startup lottery. Following the 30×500 process takes time, and effort… but it does work. Your wins might seem small at first, but if you keep going, they'll become bigger wins before you know it. You don't even need to get things perfect to get great results. In most cases, doing things 20% right will get you better results than doing nothing.

If you take the small, unsexy steps: if you practice each element of the 30×500 process and still DO NOT feel like you are making progress 90 days after you begin doing the work, we will try to work with you to identify what's missing. 

 

And if that doesn't work, we'll give you a full refund.

What Students Say

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Your Instructor

Amy & Alex

Amy quit her last (very cushy) job in 2007, opened up a consultancy for Fortune 100 companies, and then threw that all out the window to start a product biz after procrastinating for years. Her early technical ebooks & workshops earned hundreds of thousands of dollars while she bootstrapped her software business with her husband; Noko and her other software products have earned millions of dollars since launch.


Her hard-earned lessons in bootstrapping - delivered with her trademark bullshit-free honesty - have helped countless people get off their butts and ship.


Alex founded Indy Hall in 2006 while he was still a freelance web developer, and has grown it into one of the world's first, and longest running coworking communities with hundreds of members. He’s worked with creators at all stages to start and grow their businesses, and published his book The Tiny MBA as a pocket guide to helping creative entrepreneurs learn – and return to – first principles). 


Many credit Alex with their starts, citing his non-nonsense credo "JFDI" (just effing do it) as a source of inspiration to stop with the excuses and, well, JFDI.

Frequently asked questions

Is 30×500 right for me?

Most of the time, if you're asking this question you're really asking one of the following:


  • Will it work for my existing idea/product?
  • Will it work for my audience?
  • Will it work for me, personally?


We've answered all three of these questions in detail for you here.


If you've read that page and still are unsure, please email us team@stackingthebricks.com before signing up!

What happens after I buy?

When you log in for the first time you'll see a few special lessons that we've created to welcome you to the 30×500 Academy: some recommended reading to help you get ready and some mini-assignments to help you hit the ground running.

Will Amy & Alex be available if I get stuck?

Our priority is for you to succeed, so when you have specific questions about understanding and applying what you're learning, we'll absolutely do our best to support you via email and our student community channels. 


But to keep expectations clear, enrolling in 30×500 Academy does not turn Alex & Amy into your private 24/7 business or life coaches. If you email us for help, we ask that you're respectful of our time and more importantly, that you're actually doing the work and not just asking questions to avoid the work. 😉

Can 30×500 help me validate my existing idea?

Nope. Idea validation is backwards, and a technique for the land of wishin' and hopin' and we don't teach that here. 


30x500 teaches you how and why this path leads to failure more often than success, and gives you a repeatable process for coming up with better “ideas” that you already know people will buy.

Okay… can I learn how to make more sales with my existing product?

If you already have a product that's made at least 100 sales, the 30×500 techniques can help you make more sales and grow your product empire further, by understanding your market even better, and marketing and selling more effectively. 


Read more here to see if 30×500 is right for you or email team@stackingthebricks.com with more details about your existing product business.

Is there a "community" component to 30×500 Academy?

You'll get access to a private chat room for you to meet & connect with fellow 30x500 students. But be careful not to let the community become a distraction from the real work!

Why is it called 30x500?

30×500 is a formula, a simple bit of arithmetic.


Before we created 30×500 we noticed that many of our very talented friends were stuck—miserable—at startup and corporate jobs they hated. They looked longingly into the world of having a product business of their own, but were faced with the chasm of how to replace their existing income.


If their income was something like—say, a healthy $180k/year salary—they could never imagine themselves building a business to replace that. Until we broke it down for them: you only need to deliver $30/month worth of value to 500 customers to gross $180k/year. That's 500 customers, on the ENTIRE INTERNET.


When you see those numbers, success as a bootstrapping solo entrepreneur starts to look so much more achievable. Hence, 30×500. Of course, both of those numbers are variables. Deliver $100/month to 150 customers, same outcome (with less support!). Introduce a second product, especially one that your existing happy customers are likely to buy, and the numbers start to… well, stack up.


That's why this little bit of math is at the heart of Stacking the Bricks to build your business.

I’m NOT a designer or a developer. Will 30×500 work for me?

Probably! You don't need to be a designer, developer, or writer to successfully use the concepts that we teach in 30×500. 


You do not need to have technical or programming skills. You should have the skills to create a product without outsourcing the product creation itself. Do you have those skills?


Hint: if you're currently paid to perform a skill, you can create a product.


If you're not sure, read this first. And if you're still not sure if 30×500 is for you, email us at team@stackingthebricks.com and ask us!

What if I'm based outside of the United States? Will 30×500 still work if I live in a different country?

You won't find any US centric concepts in 30×500. All of the Sales Safari work you'll be doing you can do from anywhere, on audiences from anywhere. That's the beauty of using the Internet.


We have success stories from all over the world, and 30×500 students are enrolled from everywhere you can imagine.


Some countries DO have specific needs when it comes to tools and regulations (especially once money starts changing hands), but we don't focus much on tools because they're such a tiny part of the process. Any tool we recommend, however, almost certainly has an international-friendly equivalent.


And since 30×500 Academy is something you can complete on your own time, you don't have to worry about time zones. Any “live” events we host for our students are also recorded for watching when it's easy for you.


If you're concerned about language issues—specific to the course or the exercises—or if you're still not sure if 30×500 is for you, email us at team@stackingthebricks.com and ask us!

How long will the course material be available?

Forever! Once you're enrolled, you'll have continued access to the 30×500 video lessons, PDF workbooks, and exercises.

How much time will I need to dedicate to this course?

How much time will I need to dedicate to this course?

Naturally, the more time you invest, the more and better results you'll get in less time. Duh :)


Some of our students have diligently tracked their time and reported approximately 40 hours of actual course material to "complete" - so roughly equivalent to a semester long college course.


But 30×500 is designed so that you can start seeing results within your first couple of hours of work, and if you keep working your results will build over time. It's more important to set a pace that you can keep up so you achieve the results than to “rush” the 40–50 hours and do a poor job.


We’ve included guides and workbooks to help you set your pace and track your progress, too!


How soon will I be able to launch my first product?

Part of what you'll learn is to redefine what a "product" actually is. Within the first couple of hours of 30×500 lessons, you'll have learned enough to start shipping Ebombs, which are really just tiny, free products.


Your first PAID product will take more work, but the timeline is entirely dependent on your willingness to apply the steps (remember, 9 out of 10 failures in our class are the result of not doing ANY steps).


If you're motivated and focused on your audience, it's entirely possible for you to get results faster. But we're not here to tell you when you can or can't launch. Your results are entirely based on the work you put in: doing Sales Safari, shipping Ebombs, backwards planning, and actually launching.

I still have questions!

I'm sure we have answers for you—just drop us an email at team@stackingthebricks.com.

Earnings Disclaimer in Plain English

We believe that if you can make things, you can make things that help other people… and those people will often be willing to reward you with money. That's the beauty of commerce. We believe in the power of observing, listening, and serving others. We believe that you build trust by helping people where they are, and creating value for them. We believe in using habits, systems, and processes so that you can spend more time creating impact and focusing on the things that you really care about. And we believe that business is a skill like any other — that it can be learned (and therefore taught).


As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn money with our ideas, information, tools, or strategies. Please do not construe anything we have written or recorded as being a guarantee. There are no guarantees. There is no "secret" to success in business, only the hard work to create and serve a customer.


We share what we've learned from our combined 30+ years of business because most of these lessons were hard-earned. We can share our advice, great content, direction, exercises, and strategies with you to help you take the next step.


But your successes in business – and in life – are up to you and the amount of effort and resources that you are willing to put into them.


Nothing on this page or any of our websites are a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here, or on any of ours sites, are estimated earnings provided by our alumni and should not be considered a promise of potential earnings — only to show you what they have accomplished. In fact, many people who purchase this and other programs never put the work into implementing what they learn. Those students get little to no results, because that is the result of doing nothing.


More than anything we believe in being upfront, honest, and trustworthy. We expect the same of our customers and students as well.


None of our alumni or guests on our podcast have been compensated in any way other than advice (the advice we share with you in those recordings and case studies).


We have no affiliate programs. We have no "partners."

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Try any course on Teachable Discover and if after 30 days, you were not impressed, you can request a full and complete refund.