“What if I launch a product that nobody wants to buy?”
When you want to create a product – whether it’s a book, a course, software, or anything in between – you typically start at the beginning and with the most obvious ingredient the product itself, or as we often say, “the idea.”
Because when you can create, the act of having ideas and then creating them feels most natural and straightforward.
But it makes it so easy to end up with a product that nobody wants to buy.
And isn't that every new entrepreneur's worst nightmare? All that work, and nobody cares.
Failure. Not even dramatic failure — a flop, a fizzle.
Making something that nobody wants to buy.
Let's press pause that horror scenario for a moment and consider the alternative...
What if you knew that your product would launch to happy customers and predictable sales on day one?
If you knew exactly what your customers wanted, you wouldn’t have to worry about convincing them of anything. You could simply show them how to get it.
You could stop cringing, "But I'm not an expert…" because you'd know exactly how to help people.
You could stop worrying, “Will anyone want this?” because you'd know they do.
You could stop wondering, "What if they don't like it?" because you made it just for them.
You could kick your fears to the curb and launch your new product to an excited list of people who trust you, who happily pay for things, and who already want the thing you have to offer them.
You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”
You could make sales on launch day.
You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch 'em run away, sobbing for mommy.
Plus, earning money by helping people. The best feeling ever!
Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made.
And not just once, but over and over and over. Every launch day is even better than the last!
So, how do you create predictable, repeatable sales?
Remember, the goal of a business isn't just to make things. It’s to sell things.
And you can't sell things unless you have people who want to buy.
You need customers.
Customers are the pivotal ingredient in business success. The one thing you cannot succeed without.
And if you want sales on launch day, you must start with the customer.
Figure out what they need. What they want. What they're willing to buy — to pay for, to read, to use, to share, to recommend.
And then figure out a way you — yes, you! — can give it to them.
Knowing and understanding your customer is the most repeatable, predictable path to success.
When you learn what your would-be customers need, want, and are willing to buy (read, share, use, recommend), you also learn…
- ...what content will attract them. No more begging for traffic or wasting money on Facebook ads! 🙏
- ...what CTA will compel them to subscribe. Watch your email list grow. 📈
- ...what you can do to earn their trust. People who trust you want to buy. 🤝
- ...what price will seem fair — or like a steal. Set premium prices with confidence. 💸
- ...what emails they'll open. 25-40% open rates? No problem! 💌
- ...and what sales copy will open their wallets. 💰💰💰
When you start with the customer instead of “an idea,” everything becomes clear and a whole lot easier.
You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass.
You can make a plan. Execute that plan. Get shit done. Grow an audience.
And of course, build a product that they need, want, and are ready to buy.
And then launch, to sales! 💸
Learn and practice focusing on your customers, from the comfort of wherever you are, by joining 30x500.
30x500 is the product business & launch course created by Amy Hoy and Alex Hillman of Stacking the Bricks. That’s us!
10+ years in the making, 30x500 has thousands of alumni around the world.
Some of our alumni earn an extra $10k-20k per year on the side of a full time job. Others have diversified their consulting income to include product revenue with books, courses, apps, and more. Still others have fully replaced their job or consulting income with products, with some making more money and growing teams bigger than we have!
30x500 is designed from the ground up to help creative people like you set and achieve your business goals.
Before you join 30x500, here are the 3 most important details you should know:
1. 30x500 is a self-paced online course
You don't need to worry about time zones for attending live events, and you definitely don’t have to travel anywhere.
You get access to a blend of short, tightly edited lessons (5-15 mins each) with guided practice and tools to assess your progress.
When you sign up for 30x500, you can start viewing and using the lessons immediately instead of waiting for the "first day of class."
You can work and make progress at your own pace, and on your own schedule.
Also unique to 30x500: Virtual Hot Seats! We’ve been teaching long enough to know that when you’re learning something new, it’s easy to feel like you’re doing it wrong. In most self-guided courses, you’re on your own to push through the uncertainty of being a newbie.
But we’ve invented a style of post-exercise workbook to help you compare your work to the work of other real students just like you, and to learn how to ask yourself the right questions to refine your skills and improve with continued practice.
Virtual Hot Seats give you a clear path to practice with confidence!
2. You do not need to have an idea.
You don't need to have an audience, or an email list. You don't even need to know who your audience is.
In fact, the 30x500 systems tend to work even better when you don't already have your heart set on a specific "idea" that you want to build.
That’s because the chances are nearly 100% that your “idea” was flawed from the start and, like most startup ideas, doomed to fail. Which means that no amount of 30×500 will fix it.
For the same reasons, 30x500 doesn’t teach you how to “validate” your ideas. Instead we teach you how to start with audience research every time, ensuring you can launch with confidence.
If you already have a product for sale, and it’s made at least 100 sales, but you’re unsure how to continue or repeat your success, 30x500 could be great for you too! We have students who have joined 30×500 after making quite a bit of money in product sales, but because they had no idea what caused that success or how they could duplicate it, they chalked it up to luck. This kind of luck is paralyzing. You’re afraid to change anything because you don’t know what worked the first time. Or if you’ll manage to break it.
30×500 is all about creating predictable, repeatable results. The students who’ve taken our course after launching gained an understanding of why people have bought their product so far. They realized which steps they took – admittedly by accident – to get where they are so far. And from there, they can move forward confidently doing more of the right things.
The techniques you’ll learn in 30×500 will almost certainly help you do more of the right things: to upgrade your mind-reading abilities for your audience, to reach & persuade more with your marketing, and to pitch and sell your existing product better than you have before.
3. If somebody out there will pay you hourly for your skills, then you can make & sell a product.
Yep, that’s right. If you can get somebody to pay you hourly for your skills, you absolutely can create a product that will sell.
This is true of people with full time jobs, as well as freelancers and consultants.
The bulk of 30x500 lessons are geared towards people with "creative" skills. If you get paid to design, you can create a product. If you get paid to build software, you can create a product.
But if you get paid to communicate, to write, plan, market, or teach, you can make a product too.
When you get paid to do a thing, you’ve already got three built-in markets to tap:
- People who would want to hire you – including those who want to, but can’t
- People who are like you & do what you do
- People who want to be like you & do what you do
For group #1, you can create products which help the potential client get their shit done. Tools and teaching that helps them get a better deal, or better results, from people they hire. Figure out who to hire and when. Give them the advice those clients always seem to need. Help them help themselves, especially for the ones who can’t afford you.
For group #2, look at your workflow and your business. What stinks? What could be better? What tools or processes do you use – or would you love to have? How can you work more efficiently, better, and earn more money?
For group #3, it’s all about the aspiration. Create education, tools, processes, and premade bits that help newbs do better work, up their game, earn more, charge more, learn.
By the way: the “if people pay you, you can make a product” rule goes double for designers, developers, & writers. Because not only do you create things – design, code, writing – you have the expertise needed to create tools to create those things easier, faster, more efficient, better. You don’t just know how to create widgets, you can create systems for creating widgets.
You own the means of production… and carry it around with you, in your head!
Once you're enrolled in 30x500 you'll learn how to take the right steps, in the right order, to start selling those things instead of your time.
Our battle-tested 30x500 processes will show you how to:
- Pick an audience that you're best suited to serve
- Use Sales Safari to become a professional lurker, building a deep understanding of your audience
- Crank out catnip-like goodies for your audience to earn their trust and make them crave more
- Come up with infinite product concepts, more than enough to build your brick stacking empire
- Write attention-grabbing sales copy, even if you don't consider yourself a writer
- Execute your first product launch (of many) with certainty...and sales
The systems, techniques, and processes you'll learn in 30x500 have been developed over 10+ years and by observing the successes and struggles of 2,000+ people with their launches generating $40+ million in combined student earnings.
Bottom line: If you use the 30x500 process, the process works.
Yes, process — it's the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life.
The 30x500 roadmap will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path.
Syllabus Overview: Here's exactly what you'll learn…
The entire 30x500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.
And we've ruthlessly cut anything that might stand in your way: you won't find a lick of hand-wavey theory or rehashed Medium advice in here.
If you put in the work, you can get your little wins from the very first hour. Really!
Your first assignment will be to find your audience and read their minds...stat!
No customer = no product. Customers come first. So as soon as you enroll, you'll start building your customer base right away.
Scared you don't know how? Don't worry, we'll show you exactly how, step by step. You'll jump right into Sales Safari, our battle-tested research technique.
Cuz you're already surrounded by solid gold market research, it's just invisible. With Safari you'll finally learn to see it. You'll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.
- Tap an infinite, endless list of ways to reach and help your audience with bite-sized marketing magnets (we call them Ebombs), and start shipping Ebombs right away
- Earn readers trust and start to grow your email list, the PROVEN best sales channel ever
- Start creating and writing in ways that makes your audience go “OMG, it's like you read my mind!”
- Create a connection, reputation, and relationships with your audience and building a long term source of traffic, straight to your site.
- Design and create even more types of successful of Ebombs.
- Reverse engineer your audience's pain into the products they need and want.
- Write sales copy that makes your customers reach for their wallets.
- Plan and scope your product, making sure you can ship it in weeks instead of months or years.
- Run your very first launch, using all of the techniques you've learned to create a symphony of sales. 💸
What will you create and sell? How will you describe it to your prospective customers? How should you price it and launch it?
No more guessing, ever. Every answer comes from your Sales Safari data, and 30x500 shows you how, step by step.
And every element will be specially tuned to your audience, making them feel like you made it just for them.
Are you ready to learn how to create products that people want to buy?
Are you ready to become our next success story?
I hope you are! There's nothing I love more than success stories.
Naturally, I enjoy teaching, cajoling, nagging, even inspiring — but there's nothing I love more than letting our students do the talking.
Whether they're seeing their first tiny wins:
Or hitting a major milestone:
Or hitting an even more major milestone:
Or having a heavens part, lights shine down experience where it all clicks:
And then there's that moment where you realize just a few hours of work can turn into enough ROI to last you nearly an entire career:
There's no reason — no reason! — the next screenshot couldn't be you.
If you get paid for your time to create, teach, guide, manage, or process… those are skills you can crystallize into a product to help people. We'll show you how.
You'll never have to wonder, "is this a good idea?" or "are people going to want it enough to pay for it?" Your time is precious (and finite). You'll be able to spend it on things you know will work.
Pain, heartache, and an empty bank account: successfully averted.
The 30x500 Guarantee: Our promise to you.
We care more about our students' success than taking their money.
Easy to say, but for years we've actively turned away students who had to borrow money to take the course, students with unreasonable expectations for their financial success, students not equipped to make a product, and students who don't seem willing to do the slow work to build a business incrementally.
We're honest to the end about the level of effort, skills, and other ingredients required.
Here's a list of the top reasons you would NOT want to do 30×500, including personality types and audience types that are not recommended for this course and approach.
We expect you to be honest about your best effort to apply the process that you learn.
This is NOT a get rich quick program, or a startup lottery. Following the 30×500 process takes time, and effort… but it does work. Your wins might seem small at first, but if you keep going, they'll become bigger wins before you know it. You don't even need to get things perfect to get great results. In most cases, doing things 20% right will get you better results than doing nothing.
If you take the small, unsexy steps: if you practice each element of the 30×500 process and still DO NOT feel like you are making progress 90 days after you begin doing the work, we will try to work with you to identify what's missing.
And if that doesn't work, we'll give you a full refund.